BRB launches 'BRB Popcorn Chips'

India's leading better-for-you snacking brand, BRB Chips, has unveiled a revolutionary new snacking product – BRB Popcorn Chips – that people won't just get enough of. The snack combines the universal appeal and benefits of popcorn with the crunchiness and convenience of chips.

Introduced for the first time in India, BRB Popcorn Chips are aimed at millions of popcorn lovers who enjoy munching on the good old popcorn while watching movies in a theatre or during those Netflix binge sessions but hate it when the skin of the corn gets stuck in their teeth or when hard un-popped kernels spoil the taste and mouthfeel.

While popcorn has been around for thousands of years, nobody has thought of solving these problems. Not until today. BRB Popcorn Chips alleviates all these annoying issues associated with regular popcorn and presents them in the form factor of chips.

The next-gen BRB Popcorn Chips have been launched in four delicious flavors – Golden Butter, Salted Caramel, Salsa, and Cheese & Olive – reminiscent of popular popcorn flavors. This new product range is available to order from the company's D2C website (www.brbchips.com) and on Amazon. In addition, the company has partnered with India's fastest growing 24x7 convenience commerce platform with retail and online stores – The New Shop – as its launch partner for BRB Popcorn Chips.

Speaking on the announcement, Anuj Krishan, co-founder & CEO, BRB Chips, said, "In just two years since our launch, we have received a tremendous amount of consumer love from all over the country and from people of all age groups and backgrounds. We want to repay their faith and love by continuously pushing the envelope on product innovation to upgrade the Indian consumers' snacking game to the next level. Popcorn chips are the latest result of our product development engine, and we are extremely excited to bring this new product to the market to delight our customers."

Growing awareness around healthy eating and fitness is changing consumer preferences towards healthier snacking options such as popcorn. BRB Popcorn Chips are a healthier alternative to traditional chips and are made using the latest European popping technology. The chips are neither fried, nor baked, but popped. Popcorn chips are gluten-free, cholesterol and trans-fat-free, and contain no preservatives or artificial flavors compared to regular fried chips. The chips have a very clean mouthfeel and melt in the mouth, leaving no residue.

"In 2021 alone, we sold over half a million packs of BRB Popped Potato Chips, that's over 30 tonnes of chips manufactured and over 1.3 million individual servings. So, in a way, we have saved million-plus consumers from 6 tonnes of unhealthy oil with our innovative, tasty and better-for-you products. Our Popcorn Chips range will further establish us the go-to brand for healthy indulgence," he added.

The company is planning to invest a significant sum of around USD 2 million over the next year in marketing, production capacity, and developing its distribution network for the new snack offering.

BRB Popped Potato Chips' earlier product range is already a big hit with consumers. BRB Popped Potato Chips are a legit smart-snack with some serious better-for-you credentials. Due to the innovative popping technology, BRB chips have 60% less fat than regular fried potato chips and have only about 110 calories per serving. According to the brand, BRB has around 30% less fat compared to baked chips.

BRB Chips are aimed towards the Indian Gen-Z consumers, who are moving away from traditional and ethnic snacks and looking for global, contemporary and healthier options. Keeping this target audience in mind, BRB Chips are uniquely marketed as 'Smartphone-Friendly' as due to the significantly lower oil content, they don't leave behind any greasy fingers. So consumers can keep munching and keep texting and posting on their smartphones smudge-free.

Founded in 2018 by former BIRA 91 co-founders Anuj Krishan and Tanmoy Mukherjee; and Abhishek Agarwal, former business unit head at oil and gas services major Schlumberger, BRB Chips is targeting the missing ingredients in the packaged snacks space in India — highly differentiated, tasty and better-for-you snacks under a fun and quirky brand identity. BRB chips are available at over 2,000 retail stores across ten cities, including Delhi-NCR, Hyderabad, Bangalore, Kolkata, Chandigarh, and Jaipur, and are also available on all leading eCommerce and grocery delivery platforms such as Amazon, SwiggyInstamart, Zepto, Bigbasket, Milkbasket, Flipkart Grocery, and many more. The brand's parent company, Forbidden Foods, has set up a state-of-the-art manufacturing line in Hyderabad for producing its range of high-quality popcorn chips and popped potato chips. The company is on a mission to create India's most loved indulgence snacking brand.