Britannia launches 5050 Golmaal

The Country’s Largest Bakery Foods Company, Britannia Industries launched 5050 Golmaal exclusively in West Bengal with renowned actors, Sabyasachi Chakraborty and Anirban Bhattacharya. The product is a light and melt-in-mouth cracker, with West Bengal’s favourite spice Kaalo Jeere (Black cumin), as the key ingredient.

The 5050 Golmaal launch comes on the back of extensive research done by the company, on the favorite flavors and spices consumed in households in West Bengal. Kala Jeera with a dash of sugar crystals made the winning combination!

The brand collaborated with Sabyasachi Chakraborty and Anirban Bhattacharya, two eminent celebrities who play Bengal’s most loved detectives on-screen. This is also the first time the duo are seen together! The ad, much like the product, is about unravelling the mysterious coming together of 2 ingredients-Kala Jeera and sugar crystals-to give a delightful experience.

Commenting on the launch of 5050 Golmaal, Amit Doshi, chief marketing officer, Britannia Industries, said, “For close to three decades, Britannia 5050 has been the brand that offers two distinct experiences in every product, be it is our classic Sweet and Salty, Maska Chaska or the more recent, Potazos. This time, we’ve gone a step further, and regionalized our offering. The Britannia 5050 Golmaal offers West Bengal, a light and flavorsome cracker, with a much loved ingredient ‘Kaalo Jeere’. The product is brought to life by two of Bengal’s finest actors, Sabyasachi Chakraborty & Anirban Bhattacharya, playing their reel life characters.”

Actor, Sabyasachi Chakraborty, shared his experience, “Coming together with Anirban to solve the Golmaal mystery was a great way to crack the flavours of the biscuit. Looking forward to the audience trying the new cracker.”

Actor Anirban Bhattacharya added, “I was thrilled to work with Sabyasachi Sir and create an entertainer for the crowd. The genres of intrigue and suspicion fit well with decoding the Bengali-specific flavours of Golmaal 50-50.’’

Britannia 5050 Golmaal is priced at Rs 25 for 200 gm. (Available exclusively in West Bengal).