Cadbury Bournville expands dark chocolate portfolio with two new orange variants in India

Mondelez India, the makers of some of India’s most loved snacking brands, announced the expansion of its Cadbury Bournville portfolio with the launch of two new variants: Bournville 50% Dark Chocolate with Orange and Bournville 70% Dark Chocolate with Orange.  

This strategic portfolio expansion reflects India’s growing taste for premium dark chocolate, offering consumers an indulgent experience that balances cocoa intensity with the zestful notes of orange.  

Combining the timeless pairing of citrus and cocoa, the new Cadbury Bournville Orange variants have been crafted to deliver a refined multi-sensory experience. The deep, rich character of premium cocoa harmonizes with bright orange undertones, creating a sophisticated treat for both emerging and seasoned dark chocolate enthusiasts. This launch underscores Mondelez India’s continued commitment to leading the premium snacking segment through meaningful innovation and consumer-centric offerings.  

Excited about the launch, Nitin Saini, vice president - Marketing, Mondelez India, said “Since introducing dark chocolate to India in 2009, Bournville has shaped the category’s journey, witnessing remarkable growth in recent years. As dark chocolate continues to premiumize in India, we’re expanding the Bournville range with distinct cocoa intensities and flavor pairings that elevate indulgence. The new orange variants bring together our signature richness with the vibrancy of citrus, offering Indian consumers more sophisticated ways to experience dark chocolate.”  

The New Range:

• Bournville 50% Dark Chocolate with Orange: An inviting introduction to dark chocolate, this variant blend smooth 50% cocoa with a refreshing hint of orange, perfect for those exploring the category.

• Bournville 70% Dark Chocolate with Orange: The first of its kind in Bournville’s 70% cocoa range, this variant offers an intense dark chocolate experience balanced by subtle orange notes, crafted for a more evolved palate. 

The new Cadbury Bournville Orange variants are now available across key retail outlets and e-commerce platforms in India.