Corona, an AB InBev global brand, announced the launch of Corona Tropical, the brand's first lightly sparkling alcoholic drink made with a hint of real fruit juice* available worldwide. A beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, Corona Tropical is a refreshing new way to enjoy Corona. The newest innovation by Corona is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador, and the UK, with additional markets launching later this year, starting with Canada.
According to Research and Markets, the global alcoholic-infused sparkling water market size is expected to expand at a compound annual growth rate of 12% over the next several years. As more consumers around the globe look for alternative, low-calorie beverages, Corona created a product catered to consumers searching for that Corona lifestyle, beyond beer. According to the company, Corona Tropical is an alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors. With Corona Tropical, Corona is expanding its global beverage portfolio to offer a new, refreshing, and flavorful taste of paradise, by developing a completely unknown category in some markets around the globe.
"Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we're excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer," said Felipe Ambra, global vice president for Corona. "It is our mission to bring paradise to people everywhere and our newest innovation does just that. We created a more flavorful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way."
To highlight the natural taste of real fruit juice*, Corona will install pickable, real fruit billboards in select cities, starting in London and expanding around the world in May, giving locals a chance to immerse themselves in both the taste and feel of a tropical paradise. The real fruit billboards will allow consumers to pick fruit straight from the ad and enjoy a slice in their own Corona Tropical sample in a nearby, relaxing tropical oasis. And some lucky Corona Tropical consumers will even have the opportunity to enjoy their next Corona Tropical in the ultimate real-life paradise destination, Corona Island – to truly unplug from reality and reconnect with nature. For a chance to win a trip for themselves and a friend, Corona Tropical drinkers in participating markets can share a photo on Instagram or Twitter enjoying Corona Tropical, follow @corona, and include #NewCoronaTropical or #NuevaCoronaTropical for a chance to win. The promotion will kick off in select markets this month for two weeks starting in the UK on 10 May.
In the UK, Corona Tropical is 4.5% ABV and available in three flavors – guava & lime, raspberry & lemon, and grapefruit & lemongrass. In Latin American markets, Corona Tropical is 4.2% ABV and available in four flavors – lemon & lime, grapefruit & lime, pineapple mango & lime, and strawberry cherry & lime. Corona Tropical is always enjoyed with Corona's classic lime ritual. Pricing and availability vary by market.
*fruit juice from concentrate