Dabur enters the Health Food Drink category with 'Dabur Vita'

India’s leading Ayurvedic and Natural Health Care Company, Dabur India, announced its foray into the Health Food Drink category with the ‘Dabur Vita’ launch. According to the company, it is made with a unique blend of more than 30+ herbs Like Ashwagandha, Giloy and Brahmi, which are scientifically proven to provide better immunity and promote physical and mental growth among kids.

"Built on Dabur's legacy of quality, trust and experience of 137 years, Dabur Vita offers 2X superior benefits of growth and immunity with superiority on taste compared to others in Milk Food Drinks Category. We are witnessing a significant increase in search volumes of immunity-boosting milk drinks on E-commerce. With Dabur Vita, we would fulfill this contemporary need of consumers. We are delighted to launch this in collaboration with India’s homegrown e-commerce platform Flipkart. This launch further strengthens our commitment to enable each other a larger reach and scale. Dabur Vita widens our overall portfolio under the health category, offering our valuable customer a diverse range to choose from," said Dabur India Business Head eCommerce Smerth Khanna.

Prashant Agarwal, marketing head – Health Supplements, Dabur India, Said, "As per the recent research conducted by Nielsen, 88% mothers look for immunity as the most important benefit in a health drink. Considering the needs of the consumers in the post-covid era, we at Dabur India Limited have formulated this unique product and it is scientifically proven to provide superior immunity to any other health drink available in market. Dabur Vita is a unique formulation as it brings the benefits of Ayurveda in a tasty chocolaty drink which kids in our consumer research have hugely liked. It is tested to significantly increase the known protein TNF Alfa activity, which helps boost kid’s immunity, thus making Dabur Vita India’s best Immunity Expert".

Dabur has partnered with Flipkart for the eCommerce launch of Dabur Vita. It is available in chocolate flavor in 7 SKUs of 15gm Pouch at Rs 10, 75gm Pouch at Rs 30, 200gm BIB at Rs 120 but Launch Price is Rs 99, 500gm BIB at Rs 235, 500gm Jar at Rs 249, 750gm Pouch at Rs 340 and 1kg BIB at Rs 430. It can be added with milk or water.

Dabur India vice president–Marketing, Rajeev John said, "Generations have trusted Dabur as their preferred health and food supplement. Now we are taking this one step further with the launch of 'Dabur Vita' an Ayurvedic health food drink, which helps in boosting immunity by stimulating natural killer cells, promotes bone and muscular growth and helps in promoting brain health, learning and concentration in kids between 6 to 15 years. Looking for products that offer great taste while being healthy for their little ones, this one-of-its-kind Ayurveda innovation in the health supplement category will surely become the first choice for the kids and their parents."