Dabur expands Hajmola Portfolio with 'Hajmola LimCola'

India’s leading Science-based Ayurveda Company, Dabur India, announced the expansion of its Hajmola tasty digestive portfolio with the launch of ‘Dabur Hajmola LimCola’, a digestive tablet with the unique mix of lemon and the chatpata twist of Hajmola.

Announcing the launch, Dabur India, marketing head-OTC Healthcare, Ajay Singh Parihar, said, “Our extensive consumer research revealed that Indian consumers prefer lemon flavor with a chatpata punch. Not only is lemon flavored cold drinks popular in India, lemon also goes well with the Chatpata space. This innovation aligns with our ambition of providing our consumers their favorite Hajmola with Lemon Ka Chatkara. Hajmola LimCola delivers a fresh flavor of lemon without compromising on the functional digestive benefits of Hajmola. We are confident that consumers will love to have the new Hajmola LimCola as their preferred post-meal digestive.”

Hajmola LimCola will be available in two consumer packs - Rs 1 Sachet and 120 Tab Bottle.

The launch will be supported across print, digital, outdoor, mobile and radio campaigns, featuring cine star Ajay Devgn. “We will also be undertaking extensive sampling activities through delivery platforms and major restaurant chains, besides Dabbawalas in Mumbai, Airlines and at key Bus depots, offering our consumers a chance to touch, feel and experience the new hajmola LimCola,” Parihar added.

Talking about his association with the brand, Ajay Devgn said, “I am excited to be a part of this innovation with Hajmola that is all set to disrupt the digestive space in India. It is fun, tasty and truly chatpata. I look forward to taking the tasty world of Hajmola LimCola to all my fans.”