Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, has announced its partnership with luxury Swiss chocolate brand Läderach for its maiden launch in India. A strategic move to augment DS Group’s presence in the confectionary segment, this partnership will also mark its entry into the chocolate segment, which is the largest in the confectionary space. The Group is already an established player in confectionery, with brands like Pulse, Chingles, Rajnigandha Silver Pearls, and Maze under it. The Group also has luxury retail experience nurturing brands like Le Marche, L’Opera, Uncafe, and Les Petits. It has been managing internationally acclaimed brands such as YSL, Tom Ford, Berluti, and much more.
Speaking about the partnership, Rajiv Kumar, vice chairman, DS Group, said, “We are delighted to partner with Läderach. Like DS Group, which is passionate about its heritage and understanding of Flavours and Consumer preference, Läderach is an authentic Swiss family heritage spanning decades in pursuit of their passion and commitment to luxury chocolate. With our collective commitment to quality and innovation, we are ready to delight Indian consumers with handcrafted mini masterpieces of Läderach chocolates artfully designed by Swiss chocolatiers.”
Johannes Läderach, chief executive officer, Läderach (Schweiz) AG, commented, "We are very pleased to finally be able to present our freshly made chocolate on the Indian market. With Läderach and the DS Group, two partners with high standards are now working towards a common goal."
Founded in 1962, Läderach is known for its recipes that blend classic notes with modern aspirations. A truly indulgent experience in gourmet chocolates, Läderach are delicately fashioned artisanal chocolates that are an amalgamation of passion and craftsmanship of chocolatiers par finesse. A paragon of flavor, each chocolate is made with the freshest of ingredients selected carefully and produced exclusively in Switzerland to guarantee premium quality.
According to a study by the IMARC Group, the Indian chocolate market reached a value of 2.2 US billion dollars in 2021 and is expected to reach 3.8 US billion dollars by 2027, exhibiting a CAGR of 9.1% during 2022-2027.
The brand will soon be opening exclusive boutiques across the country for its delectable range of chocolates.