Evocus enters Ready-to-Drink segment, Targets functional hydration market

Evocus, India’s leading functional beverage brand, has unveiled Hydration IV Electrolytes Drink, a clean-label beverage offering fast-acting hydration solutions for a new generation of Indian consumers. Positioned as a cult-favourite innovation, the launch marks Evocus’ entry into the fast-growing sports hydration segment. With this launch, the brand is targeting 4X  growth in revenue this fiscal year, marking a major milestone in its mission to lead the premium hydration space.

As Indian consumers become increasingly wellness-focused, there is rising demand for functional products that deliver results without compromising on ingredient integrity. Hydration IV  Electrolytes Drink responds to this need with a high quality electrolyte formulation, sodium, potassium and chloride, essential for replenishing what the body loses through sweat, fatigue, or physical exertion. 

Free from added sugar, caffeine, preservatives, and artificial colour, the drink offers a clean, non caffeinated, low calorie solution for performance and recovery.

Speaking on the launch, Aakash Vaghela, Founder & MD of Evocus, said, “The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. As the wellness movement accelerates, there’s a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction—functional, clean, and convenient. We believe this will be a game changer in how India consumes electrolytes.”

Adding to this Sonam Pama, Head of Marketing said “The launch of Hydration IV Electrolytes Drink reflects our understanding of today’s wellness-focused consumer who seeks functional yet convenient solutions. With its clean formulation and lifestyle-forward appeal, the product is designed to scale, provide instant gratification, and drive deeper penetration in the functional beverage market”

Hydration IV Electrolytes Drink is fast emerging as a cult favourite among the new generation — from professional athletes and fitness enthusiasts to wellness-first individuals navigating fast-paced lives. With early buzz among celebrities and public figures, the drink is already carving its niche as a go-to hydration essential.  With its focus on both taste and functionality, it offers a clean and effective alternative to traditional sports drinks, which are often high in sugar. The launch further builds on the credibility Evocus has established with its flagship black alkaline water and reinforces the brand’s long-term commitment to innovation within the wellness beverage industry.. 

Hydration IV Electrolytes-Drink is now available in four flavors: Blueberry, Tangerine, Cranberry, and Lime & Yuzu. You can purchase it on the official Evocus website, as well as on quick commerce platforms like Zepto and Swiggy Instamart.