Fabelle by ITC introduces Kunafa-Inspired Chocolate

As the Kunafa chocolate trend took the world by storm, famed for its crackling kataifi layers, creamy pistachio, and indulgent chocolate, Fabelle Exquisite Chocolates, ITC Limited’s homegrown luxury brand, sets a new benchmark in craftsmanship with the launch of the Fabelle Kunafa Chocolate Collection in India.  While the trend has gained global attention, Fabelle’s Master Chocolatiers have reimagined it through the lens of luxury. The result: three decadent variants that elevate the sensory experience and define a new standard in indulgence. 

Fabelle embarked on an immersive journey by spending months in Dubai’s patisseries, studying the nuances of Kunafa, and marrying it with Fabelle’s hallmark craftsmanship. Drawing on extensive research into nut-chocolate pairings and consumer taste harmony, Fabelle has reimagined Kunafa as a multi-sensorial chocolate experience across three exquisite variants: 

• Milk Pistachio Kunafa Chocolate, richness of pistachio crème and golden strands of Kunafa with subtle nuttiness of slow roasted pistachios

• Pistachio Dark Chocolate Kunafa (64%* cocoa), richness of pistachio crème and golden strands of Kunafa with subtle nuttiness of slow roasted pistachios

• Pecan Dark Chocolate Kunafa (64%* Cocoa), buttery warmth of slow-roasted pecans, combined with delicate texture of golden Kunafa strands and the richness of dark chocolate. Together, they create a flavour profile which is bold yet balanced.

This pioneering use of pecans adds a new dimension of taste innovation and luxury to the Kunafa Chocolates trend in India.

Anuj Bansal, vice president and head of Marketing – Chocolates, Coffee and Confectionary, Foods Division, ITC, said “The Kunafa Chocolates trend captured global attention with its rich textures and multi-sensory appeal. At Fabelle, we saw an opportunity not just to follow the trend but to elevate it through months of dedicated research and craftsmanship. Our team spent months in Dubai’s finest patisseries, studying the delicate intricacies of the Kunafa experience. We combined these insights with advanced flavour science to understand how nut and chocolate pairings can be crafted to achieve the perfect balance of richness, texture, and harmony. The result is a curated collection of three distinct variants, each designed to offer a unique sensorial experience from the creamy nostalgia of Milk Pistachio to the bold, roasted depth of the novel Dark Pecan Kunafa Chocolate. The addition of pecans brings a luxurious new layer to this reimagined global favourite.” 

The Fabelle Kunafa Chocolate Collection will be available for purchase across Fabelle boutiques in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Delhi, Amritsar and Kolkata, and digitally through Fabelle.in and food delivery apps including Swiggy and Zomato.