Ghodawat Consumer launches Star flavored milk
Ghodawat Consumer (GCPL), which is already present across key segments in the consumer products category, has further expanded its product portfolio by introducing flavored milk products. It has launched four new delectable flavors under its popular brand 'Star' to diversify its dairy business and further strengthen its position in the dairy segment.
Crafted in the state-of-the-art manufacturing unit, Star flavored milk contains toned milk and high-quality ingredients. Star flavored milk retains the nutritional values of milk while offering an authentic taste of each flavor to consumers.
Within a short span of its inception, GCPL's dairy division introduced Star Ghee and Happy Milkshake in quick succession that helped the company to capture substantial market share. With the launch of Star flavored milk, the company expects to further its growth in the market. The new flavored milk products will be available in unique flavors of Kesar-Badam, Chocolate, Rose, and Butterscotch.
Star flavored milk is currently available in 200 ml packs at Star Localmart, a chain of retail stores lead by the Sanjay Ghodawat Group. It is also available in various Modern Trade and General Trade stores across Maharashtra and Karnataka.
Reflecting on this strategic move, Shrenik Ghodawat, managing director, Ghodawat Consumer, says, "Innovation is at the core of our business operations. We constantly strive to bring something new to match consumer expectations. In keeping with this thought, we have launched Star flavored Milk and I am confident that it will be well received and loved by all our consumers".
Sanjay Ghodawat Group is a prominent Indian business conglomerate that has its presence in various high-value business verticals. Aviation, consumer products, education, energy, mining, realty, retail, software and textiles are key business domains. SGG was incepted in 1993 and since then, it has witnessed impressive growth under the splendid stewardship of its founder and chairman - Sanjay Ghodawat. With a strong base of millions of customers across India, SGG moves ahead with great vigor and brings significant changes in people's lives with its wide range of high-quality products and services.