Haldiram’s Nagpur hit the festive chord with the launch of Cocobay

Haldiram’s Nagpur –India’s top sweets & snacks brand, amidst the festive season, announced the launch of its premium chocolate brand ‘Cocobay‘ into the Indian market. Manufactured and Marketed by Haldiram's Nagpur Group, Cocobay is a premium chocolate brand made of the finest and 100% original cocoa and the world’s best ingredients. Cocobay offers an assortment of the finest chocolates with a unique fruity palate blended with gentle spices. The range comprises specially crafted and curated fruit and spice flavors for the Indian palate. The product array covers Rochers, Rocks, Premium Bars, Cigars, Discs, Coins, Bricks, Squares, Hearts and buttons.

Cocobay aims to cater to the quintessential chocolate fans, especially those with an Indian palate. The delicate fruit flavors and gentle spice notes create a perfect bust of flavors in one bite – Hazelnut, Caramel, Cranberry, Orange peel, Dark Almond, Green Tea, Chili Guava, & Crunchy Lemon. The fruity, smooth, and lingering taste of Cocobay premium chocolates perfectly expresses one’s emotions. Each product reflects Indian taste sensitivity by offering an exclusive, flavorful range of assorted premium chocolates with additional fruity notes. The price points range from Rs. 150 onwards; Cocobay chocolates will be available at all premium Haldiram’s stores across Mumbai, Nagpur, Bangalore, Hyderabad, Chennai, Surat, Indore, Bhopal and interiors of Maharashtra and Goa.

Elaborating on the Cocobay launch in India, Avin Agarwal, director of Haldirams Foods International, said, “We did deep research and study on the premium chocolate market in India. We see huge potential in this category. Our product is well placed in the said category with the right price points and offerings. Being in the F&B business for decades, we understand the market nuances well and have optimized our reach in terms of markets, production facilities, and expertise in this category. We see this brand contributing significantly towards the overall portfolio of Haldiram’s Nagpur group."

“Where the bars are targeted towards the more day-to-day needs, the popular range of Cocobay is specifically created for hardcore chocolate lovers and makes a perfect gifting solution for both personal and corporate. The Cocobay range will be initially available at all premium Haldirams stores and the Cocobay website.”

Adeesh Jain, general manager of Haldirams Foods International, said, “We are extremely delighted to foray into the Indian Premium Cholate market segment. We see immense growth opportunities for this segment in India, as the market is constantly evolving, mainly due to upgraded lifestyles, improved spending power, and global exposure. Secondly, the Indian consumer is now well-traveled and well-educated, thanks to the internet penetration in India. We have designed, crafted, and created Cocobay for these Indian chocolate adherents, with a beautiful amalgamation of fruity and spice flavors blended with 100% original cocoa. All the ingredients are sourced from the best places worldwide, ensuring that the quality and taste are not compromised.”