HAPPY SWEETS: NOTO launches a range of Halwai-style Mithai

Healthy ice cream brand steps into the traditional Indian sweets segment with Halwai style mithais for the modern soul
HAPPY SWEETS: NOTO launches a range of Halwai-style Mithai
Photo - NOTO

With the festive season around the corner, NOTO introduces a newly launched dessert category - HAPPY SWEETS, made using traditional techniques and the finest ingredients. This season indulge in something sweet and delicious with NOTO’s newest range of Healthier Halwai Style Mithai. These mouth-watering traditional Mithais with Zero Added Sugar & Lower calories are perfect for any occasion.

Mithai has always been a significant aspect of Indian culture especially when it comes to celebrating occasions, festivals or even auspicious ceremonies. Having something sweet signifies happiness, good luck and prosperity. The traditional ingredients of most mithais are sugar, different kinds of flour, milk and milk solids (khoya, channa), ghee, spices and nuts. They are prepared using specific age-old techniques which have been perfected by halwais over a few thousand years. The team at NOTO has spent a lot of time working with these mithai maestros to launch a line which stays true to the traditional taste, technique and ingredients while swapping out sugar for their signature sweetener blend. The innovative techniques used by the team result in a mithai that is sure to leave no aftertaste or weird bitterness.

“Our mithais are made using time honored recipes and ingredients like ghee, cow milk, pure khoya, nuts, saffron. We’ve stayed true to NOTO’s commitment of bringing you smarter and healthier alternatives with no compromise on taste," says Ashni Shah, co -founder, NOTO.

From creamy pedas, to flavourful ladoos and soft bengali sweets like Gulab Jamun & Rasagulla, there is something for everyone to relish. NOTO has made the mithais, that were already loved across India, even better! Let’s make our celebrations happier and healthier with NOTO's MITHAI. This festive season, choose healthy, choose HAPPY SWEETS.

“NOTO has established itself when it comes to healthy ice cream, however plunging into a new category was challenging. We’ve gone back to the grassroot level when it comes to R&D for the mithai. It’s a form of sweet that’s very special to every Indian and we wanted to retain the original taste and essence. With HAPPY SWEETS, you get traditional old school mithai which is better for you,” says Varun Seth, co-founder, NOTO.

So, this Festive & Wedding season, get ready to indulge in the scrumptious world of Indian sweets and mithai. No matter what the occasion, the brand always has the best sweets to make it a happy one! So, stop by and experience the sweetest part of Indian culture with NOTO’s- HAPPY SWEETS!

MILK CAKE

A traditional Indian mithai made using khoya and ghee. This mithai is soft, crumbly with a delicious caramel flavour.

Per serving: 65 calories, Rich in Protein, Diabetic Friendly

Price: MRP Rs 355 for a 250gm box

MOTICHOOR LADOO

This evergreen mithai with fine boondi is made with besan, ghee and topped with pistachios. Soft, sweet and just the right texture is what this popular Indian sweet is all about.

Per serving: 70 calories, Diabetic Friendly, High Fibre

Price: MRP Rs 355 for a 250gm box

GULAB JAMUN

An all-time favourite indian mithai made with khoya and ghee soaked in chasni or syrup. A perfect soft ball of deliciousness with just the right amount of sweetness & no bitter after taste.

Per serving: 95 calories, High Protein, Diabetic Friendly

Price: MRP Rs 525 for a 500gm box. Contains 8 pieces

MOHANTHAL

A traditional gujarati mithai made with besan, ghee, saffron and nuts. This melt in your mouth dish is best enjoyed warm, instantly transporting you to Happy Sweets heaven!

Per serving: 95 calories, Diabetic Friendly

Price: MRP Rs 455 for a 250gm box

RASGULLA

This halwai styled mithai is made with channa and cooked in chasni or syrup with a mild rose flavour. The sweet flavour of the mithai explodes into your mouth as soon as you bite into it.

Per serving: 60 calories, Diabetic Friendly, Rich in Protein

Price: MRP Rs 525 for a 500gm box. Contains 8 pieces

MALAI PEDA

A traditional mithai made using khoa, cardamom and almonds. The malai peda is soft and velvety with the right amount of sweetness.

Per serving: 60 calories, Diabetic Friendly, Rich in Protein

Price: MRP Rs 355 for a 250gm box.

Available for sale from 4th August in Mumbai, Delhi, Bangalore on Swiggy/Zomato and Website | Instagram

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