Heritage Foods launches GlucoShakti, an orange-flavored energy drink
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Heritage Foods launches GlucoShakti, an orange-flavored energy drink

Also unveils rich & creamy premium curd, Creamilicious Curd

Heritage Foods, one of India’s leading dairy players, has announced the launch of GlucoShakti, a whey-based instant energy drink that revitalizes our hardworking youth when strenuous physical work drains them. GlucoShakti has the goodness of whey, fortified with Glucose for Instant Energy. It has naturally occurring minerals such as Sodium, Potassium, Phosphorus, Magnesium, and much more, which help replenish the essential body salts. It has ~1.5 times more Potassium than other competing products, which claim to be a natural source of energy with no Gas. Hence, GlucoShakti is a natural, non-carbonated & affordable energy drink for people on the go, especially during the long & harsh summer days.

Available in a 200ml pouch pack priced at only ₹ 10, it is a pocket-friendly and convenient source of energy without fizz. Launched in a tangy orange flavor.

GlucoShakti has been launched across Telangana, Andhra Pradesh, Karnataka, and Tamil Nadu, and it is available across General Trade stores, Heritage Parlours, and select Modern Retail stores.

Commenting on the launch, Bhuvaneswari Nara, vice chairperson and managing director, said, “GlucoShakti is a healthy and delicious instant energy booster to help people bounce back when fatigue sets in. This is yet another effort from Heritage to keep the promise of delivering Health and Happiness to everyone.”

Heritage Foods also unveiled Creamilicious Curd, with this new product launch, the intent is to deliver a significantly superior curd experience compared to any other in the market, which is thicker, creamier, and tastier curd.

Creamilicious Curd has 4.5% fat and is made with a unique curd-culture recipe, which gives the curd superior texture, creaminess, and a superior consumer experience. This tasty thick and creamy curd has been launched in premium Tubs (1 kg), convenient cups (200 & 400g), and popular pouches (500g).

Initially rolled out in Delhi NCR, this new Creamilicious Curd has been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra. It is available across General Trade, all major Modern retail stores, eCommerce platforms, and Heritage Parlours and Heritage Happiness Points.

Speaking on the occasion, Brahmani Nara, executive director, Heritage Foods, remarked, “The rich Heritage Creamilicious Curd truly delivers on the promise to be a healthy and delicious companion to any meal and is yet another step to further strengthen our Value-added dairy portfolio.”

Heritage Foods is slated to launch more such healthy and tasty products for its consumers during the year.

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