HOCCO unveils Leemo and Bun Maska

As India’s ice cream market continues to see a surge in demand for novel, experience-led products, HOCCO Ice Cream is strengthening its position as an innovation-first brand with the launch of its expansive summer portfolio. Known for category-shaping favorites like Aamchi, Oh Cone and BIX, the brand returns this season with a line-up that pushes the boundaries of flavor, format and cultural relevance, while continuing to build products that consumers don’t just consume, but actively talk about.

Headlining the summer portfolio are two standout innovations designed to capture both imagination and nostalgia. Leemo, with the playful thought “When Life Gives You Lemons, Leemo It,” is HOCCO’s take on turning everyday sour moments into refreshing ones. Shaped like a real lemon and packed with a bright, cooling flavor, it surprises at first sight and delights at first bite. Designed for today’s experience-driven consumer, Leemo brings together novelty, visual appeal and taste to create a highly shareable product experience.

Another key launch, Bun Maska BIX, draws from one of India’s most nostalgic snack rituals. Inspired by the familiar joy of bun maska and jam, it combines soft cake sponge, creamy butter ice cream and a jam-filled centre in a chilled format. The product reimagines a beloved comfort food into an indulgent dessert that blends culture with creativity. Both Leemo and Bun Maska BIX are rooted in deep cultural insights, transforming familiar Indian tastes and emotional food memories into formats that feel fresh, relevant and exciting.

In addition to its hero launches, HOCCO is introducing a diverse range of new products across formats. These include Jamun Boss Bar Candy, a bold desi fruit-inspired candy with a punchy flavor profile; American Nuts Chillo, a classic favorite now available in a cone format for the first time; Mocha Brownie Fudge, a rich café-style indulgence for chocolate and coffee lovers; Roasted Badaam Anjeer, a premium offering inspired by traditional Indian richness; and Ratnagiri Hafus, crafted using the iconic Alphonso mango for an authentic seasonal experience.

Commenting on the launch, Ankit Chona, MD and Founder, HOCCO Ice Cream, said, “At HOCCO, we’ve always believed that innovation should go beyond just introducing new flavors—it should create formats and experiences that people genuinely connect with. With this summer portfolio, we’ve drawn from everyday Indian moments and reimagined them into products that feel both nostalgic and new. As we continue to expand our presence across markets, our focus remains on building a brand that leads with creativity, quality and a deep understanding of evolving consumer preferences.”

The new summer portfolio is now available across key retail outlets, general trade and modern trade, along with leading quick-commerce platforms such as Blinkit, Zepto and Swiggy Instamart, ensuring easy access for consumers across the country. All products are part of a PAN India launch, with prices starting at Rs 40 and varying by format and pack size.

While HOCCO continues to lead with disruptive formats and culturally resonant ideas, the brand remains equally committed to delivering timeless, flavor-first classics. This balanced approach ensures that the portfolio caters to both experimental consumers and loyalists seeking familiarity.

At HOCCO, product development is driven by the belief that innovation should feel joyful, relevant and rooted in real consumer love. Each launch reflects a combination of insight, craftsmanship and imagination, designed to create products that consumers want to try, share and revisit.

This summer, HOCCO isn’t just launching products, it’s launching conversations.