HyFun Foods launches a range of frozen pizzas

HyFun Foods, one of India's largest producers and exporters of frozen snacks, announced the expansion of its product portfolio with the launch of innovative products like the frozen pizzas, which has four variants- Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer for the QSR. Hyfun Foods claims to be the only Indian brand offering frozen pizzas at a pan India level. The Pizza range has been introduced keeping in mind the time crunch at the QSRs and consumer expectation of quick deliveries as this range promises a pizza with a baking time of just 7- 9 mins enabling QSRs to meet their customer's expectations. The 100% vegetarian range offers Pizza's four exotic flavors that will fit every QSR's menu. Apart from the Pizza range, the company also offers 'Super Crispy Fries,' which stays crispy for 5x longer than regular French Fries. This is a great option for QSRs, especially when delivering at the customer's home.

The company also introduced various products in its Indian delight's portfolio that is Pav Bhaji Patty, Sabudana Patty and Soya Patty. There is nothing more satisfying for a consumer than a delicious and hygienic meal. Hence, the company curated these products, paced with incredible Indian flavors and exotic spices' aroma so that the consumers can relish every bite. These products will be available in 200+ cities across India with HyFun's string distribution network of over 225 distributors, making it the only company to supply the frozen pizza range across India.

There is tremendous demand for 'quick & yummy' snacks in India due rise of urbanization, changes in the lifestyle of the people and the advent of the mall culture. Hence, QSRs, not only in metros but also in smaller cities, are adapting to this need of their customers. It is important to offer variety to customers today and sustain hygiene and competent food service standards. Hence the Indian F&B industry has started depending on 'Frozen Foods', which can be personalized and offer convenience to the chef/restaurant owners, making their life easy with ready-to-cook food options that are hygienic and result in reduced turnaround time.

Commenting on the launch, Kamlesh Karamchandani, director - Sales & Marketing, HyFun Foods "Over the years, people's mindset towards consuming frozen snacks is changing. QSR owners have started considering frozen snacks to save on time and effort to make tasty dishes. Especially with the upcoming festive season and expected surge in demand, QSRs increasingly depend on frozen foods. We are eyeing a growth of 40% from this segment in the coming year, looking at the increased demand. They realize the noteworthy advantages that frozen foods offer like being healthy, as they are processed and frozen within hours of being picked, multipurpose usage, consistency in taste, availability and even decreased overhead costs. Banking on this opportunity, we thought of curating special products that cater to the taste of Indian customers. This is a favorable time for us to invest in the expansion and development of innovative products that appeal to our growing Indian consumer base and the export markets."

In a short span of 5 years, HyFun saw tremendous success in HoReCa, & QSR's, in both domestic and export markets. Apart from establishing a solid network in the Food Service or HoReCa segment, the company supplies to QSRs like Burger King, KFC, Pizza Hut, Carl's Junior, and Café Coffee Day and has recently entered into the Indian retail market as well.

Gagan Sidana, head of Sales, Hyfun Foods, further added, "The ongoing pandemic and the hybrid work model has spurred the demand for frozen snacks; considering the growing demand for convenient snacks, we are excited to launch our frozen snacks that will be available for QSRs across the country. We have also seen an increase in demand for products like frozen pizzas that cater to the tastes of Indian consumers. Hence, we have launched four variants under this category keeping this in mind. Further looking at this trend, we have introduced products like sabudana patty, pav bhaji patty, vada pav patty, etc. We aim to be a one-stop solution for QSRs looking for products to woo Indian customers. We are positively working towards the same and looking at expanding our footprint across the country."

To cater to the increasing domestic and international demand, the company will increase the processing potato's manufacturing capacity to 3,50,000 tonnes, resulting in finished frozen products of 2,00,000 tonnes. The company further aims for 25% year-on-year growth to reach annual revenue of Rs 1500 crore in the next five years, majorly driven by exporting frozen potato snacks to over 20 countries. In sync with the Government's Make in India initiative, the company invested Rs 250 crore in setting up a state-of-the-art potato processing plant in Mehsana, Gujarat, in 2015.

HyFun offers more than 25 ready-to-cook frozen snacks such as french fries, aloo tikki, burger patties, nuggets, and many more, available through its esteemed Indian and international channel partners/distributors Food Service or HoReCa channels. The brand has made its products to suit the Indian palate, reflected in specialties such as aloo tikki, Mumbai aloo vada, sabudana patty, the most loved and popular Indian snacks. Another exciting and unique snack from their portfolio is "Potatobets" (mashed potatoes shaped into alphabets), made especially for kids.