Radiohead Brands, makers of Jimmy’s Cocktails, leading non-alcoholic mixers company in collaboration with craft Gin brand Greater Than, has rolled out alternate to Tonic Water for Gin lovers – a Gin Cherry Sour.
Crafted at the Jimmy’s Cocktail Labs by Yangdup Lama, the world’s leading mixologist, it brings together two of India’s fast-growing premium beverage brands from their respective categories – India’s first craft Gin (Greater Than) and India’s fastest growing Cocktail mixer (Jimmy’s Cocktails).
Commenting on the new flavor, Yangdup Lama, head of Product, Jimmy’s Cocktails, said, “Finding the right sour cherry was critical for this. We sampled many, finally zeroed in on a particular variety from Turkey that had the perfect sweet and tart balance. When poured over ice or served chilled mixed with Greater Than Gin, the Cherry Sour delivers a perfect balance of sweet & sour with a long lingering finish of the ginger spice, making it a well-rounded cocktail, perfect for all seasons.”
Jimmy’s Cherry Sour is best enjoyed on ice mixed with Gin or straight up as a refreshing chilled beverage. Its flavor craftmanship is a testimony to India’s fast-growing love for cocktails and a new homegrown ability to create world-class craft beverages that take the flavor innovation game to a whole new level.
Commenting on the partnership, Anand Virmani, co-founder and Distiller, Greater Than, said, “The team at Jimmy’s has been lighting up the beverage space. We’ve been big admirers of how they have managed to add a new dimension to at-home drinking. We have been part of the trials of Gin Cherry Sour along with the legendary Yangdup Lama and are excited that this Jimmy’s x Greater Than collaboration is finally ready to hit the shelves.”
The Gin Cherry Sour is the seventh cocktail mixer from Jimmy’s Cocktails, which had recently launched a Bloody Mary & Margarita RTD-Mixer last year. Currently, the new variant will be exclusively available nationwide at jimmyscocktails.com and soon will be hitting shelves across the country.
Greater Than, a part of Nao Spirits, is a homegrown spirit company, a brainchild of Anand Virmani, Aparajita Ninan, and Abhinav Rajput. With a distillery in Goa that produces India’s first London Dry Gin and the world’s first Himalayan Dry Gin, its gins can be found in 9 states in India and 16 countries worldwide.
Jimmy’s Cocktails, founded by Ankur Bhatia and Nitin Bhardwaj, was conceived to bring a world-class craft cocktail experience to consumers’ homes at a convenient and affordable price point. The brand has become the fastest-growing brand in the new and upcoming spirits mixers category in a short span.