Radiohead Brands, makers of Jimmy’s, a leading non-alcoholic mixers company forayed into a new category of mixers with the launch of Sparkling Beverages in three variants- Tonic Water, Ginger Ale, and Classic Lemonade. The new sparkling range will be introduced in 250ML Cans.
With the launch of these new ready-to-drink and mix beverages, Jimmy’s is the only brand in India with a complete range of carbonated and non-carbonated mixers.
Commenting on the launch, Ankur Bhatia, founder & chief executive officer, Radiohead Brands, said, “We put a lot of effort in crafting our mixers, ensuring fine flavor craftsmanship and perfectly balanced taste profile. For this range we partnered with Ball, the world’s leading Can manufacturer, to ensure the packaging is of similar global quality standard, which the brand Jimmy’s is now known for. All three products are made with 50% less sugar than most leading carbonated beverages in the market, without using artificial sweeteners”.
Crafted using the finest quality ingredients, Jimmy’s Sparkling Beverages caters to the demands of a larger audience base. The flavor craftsmanship of the Sparkling Beverages is a testimony of India’s fast-growing love for cocktails and mixed drinks and a new homegrown ability to create high-quality craft beverages in India. This launch takes India’s flavor innovation and beverage craftsmanship to the highest global standards.
Jimmy’s Tonic Water features the finest natural quinine and has been crafted specifically for Gin lovers with a focus on highlighting the complex botanicals that feature in most Gins. Jimmy’s Ginger Ale, is infused with a blend of two naturally sourced gingers, one lends a warm & spicy note, while the other adds a rich freshness. Jimmy’s Classic Lemonade is light & refreshing, with a citric bite from Lemon and a hint of zesty Lime.
“The design of the Cans is in sync with our current range of bottles, minimalistic and bright pop colors, that Jimmy’s is well recognized for,” added Ankur.
These Sparkling Beverages from Jimmy’s, come in 250ML Cans and will be priced at Rs 60. The new variants are available on drinkjimmys.com and leading online and offline retailers.
Radiohead Brands, founded by Ankur Bhatia and Nitin Bhardwaj, was conceived to bring a world-class craft cocktail experience to consumers’ homes through Jimmy’s Brand. In a short span, Jimmy’s has become the fastest-growing brand in the new and upcoming spirits mixers category, clocking 200% growth in Y-o-Y, now available in over 10,000 outlets. The Can range will aid the brand in expanding its distribution footprint further. Now in its 3rd year of operations, the brand is well on its way to delivering 100Cr revenue by the next financial year.