Jivamrit Organic launches its new range of 62 products

Jivamrit Organic, a pioneer in the organic food sector, is poised to revolutionize the culinary scene with the introduction of its diverse product line. With aspirations to become the leading organic food producer, Jivamrit Organic offers an array of products suitable for every meal, from breakfast to dinner.

Founded and led by Mukesh Kumar, Jivamrit Organic takes pride in upholding principles of purity, sustainability, and a farm-to-table ethos. Additionally, Jivamrit collaborates with Farmer Producer Organizations (FPOs), currently engaging with over 2500 farmers across 5 states, providing them employment and cultivating on 12,000 hectares of land. All products by Jivamrit Organic adhere to both Indian and US Organic standards.

The product range, comprising 62 meticulously crafted organic offerings, spans essential kitchen staples, including oil, ghee, dal, and more. The company collaborates with certified Farmer Producer Organizations (FPOs), ensuring that every product reflects the commitment to sustainable farming practices and the highest quality standards.

Mukesh Kumar, Founder & Managing Director of Jivamrit Organic, expressed his excitement about the launch, saying, “Jivamrit Organic is not just a brand; it's a commitment to health, sustainability, and the environment. We have carefully curated a diverse range of organic products to cater to the evolving tastes and preferences of our consumers. With our diverse range of 62 products, we aim to make every meal a celebration of health and taste. We aspire to become the largest organic food producer.”

One of the flagship products, the mouth-watering Kaju Katli, is set to become a household favourite. As part of their commitment to research and development, Jivamrit Organic has supplied 100 litres of fresh cow milk to IIT Roorkee, marking the beginning of a collaborative journey to explore innovative possibilities in organic dairy.

In the competitive landscape of organic products, Jivamrit Organic stands out by providing essential ingredients to major brands like Organic India, Organic Tattva, Pure n Sure, among others. This strategic collaboration underscores the brand's credibility and dedication to promoting organic living.

The brand is also planning to target the B2B hospitality industry and are in talks with hotels like Taj and Radisson. Also, they are targeting B2C consumers/ households through Country Delight, Big Basket, Amazon, Flipkart etc.

As Jivamrit Organic charts its course, the company is already planning to expand its product range, offering a broader spectrum of organic choices for health-conscious consumers. The products are readily available through various grocery outlets, making organic living accessible to all.

Jivamrit Organic embarks the organic journey, savoring the essence of pure, sustainable, and wholesome living.