Lay's expands its footprint across the country through Wafer Style

Expanding its brand footprint in the country, Lay's, India's favorite chip brand, is introducing a new flat cut chip and its thinnest range of chips ever - Lay's Wafer Style. In the endeavor of bringing unique offerings to consumers, Lay's Wafer Style chips are exceedingly thin-sliced and are available in three delightful flavors – Salt & Pepper, Tangy Treat & Sundried Chilli, providing a melt-in-mouth crunch in every bite to consumers.

Inspired by the thinness and slender look of the chip, Lay's Wafer Style takes the consumers on a delightful journey through the launch of the TVC campaign '#PaperThinWaferThin', which features Lay's brand ambassador and Bollywood Superstar, Alia Bhatt, and rising Bollywood actor, Siddhant Chaturvedi.

Sitting together in a library, Alia and Siddhant indulge in a moment that comes alive through their playfulness and camaraderie. With only a few words but sparking with an adorable eagerness, Alia tantalizes, Siddhant cajoles, and then the magic happens. Alia's hands dance, and she showcases the perfect Lay's Wafer chip in her hand - irresistibly crispy, effortlessly light, and paper-thin.

Speaking about the new launch, the leading actor and brand ambassador of Lay's, Alia Bhatt, said, "It has always been fun being on the brand and I am super excited about the new offering. Lay's is always a pioneer in bringing potato chip innovations. With Wafer Style, they have created a fabulous product available in wonderful flavors. Lay's Wafer Style is unbelievably thin, and I had a lot of fun shooting with it during the TVC along with Siddhant. I hope Lay's fans across the country enjoy the TVC along with this new offering that makes moments with friends more delightful."

"Lay's is loved by millions across the country and has always excited me as a brand. Working on this TVC and Alia on this fabulous new offering was fun and simply amazing. Lay's Wafer Style chip is a fantastic innovation from the house of Lay's. The chip is super thin and has a flat-cut texture with wonderful flavors that provide a truly enjoyable experience. I hope the fans have as much fun enjoying the chips as we did while shooting the film", added Bollywood actor Siddhant Chaturvedi.

Sharing his thoughts on the campaign, Anshul Khanna, senior director and category head – Foods, PepsiCo India, said, "We have been frontrunners in delighting Lay's fans with unique and flavourful experiences. With the launch of s Wafer Style, we are ready to delight fans again with the thinnest chips from the house of Lay's. Keeping consumer preference in mind, we've created region-specific flavors in a format that all will love. We're excited to have our brand ambassador Alia Bhatt alongside Siddhanth Chaturvedi to create magic with this new campaign. We are confident that the audience will love this new offering, Lay's Wafer Style, just like our other food innovations."

Speaking about the launch, Ritu Nakra, Senior Vice President, Wunderman Thompson, said, "The new Lay's Wafer Style is a chip so thin, light and crispy it gives you an irresistible melt-in-your mouth experience. The playfulness of the Wafer style chip is brought alive by the fresh pairing of Alia and Siddhant in the new campaign. Watch the intriguing chip flip by Alia and grab your pack to enjoy this new chip on the block."