Lil’ Goodness introduces ready-to-serve Prebiotic Break Shake

Lil’ Goodness, food & nutrition brand focused on kids and teens has launched a ready-to-serve prebiotic milkshake - Prebiotic Break Shake (Breakfast Shake). With the goodness of natural milk proteins, oats, natural prebiotic fibers and 40% lower added sugar; the Prebiotic Break Shake is available in two popular flavors - vanilla and chocolate. Priced at Rs 59 for 200 ml, this milkshake is available across all distribution channels, including eCommerce delivery service of Lil’ Goodness, online marketplaces, online grocery delivery services, modern retail stores, departmental stores and kirana stores in key cities.

With the goodness of a bowl of oats in milk with natural prebiotics, the brand said the Break-shake is an ideal breakfast option for kids, teenagers, and adults. The natural prebiotic dietary fibers ensure good gut health and a healthy digestive system. Fortified with vitamins A, D and minerals like zinc. The Prebiotic Break Shake is a nutrition-led addition to the range of gut-friendly prebiotic chocolate range. With a regular dose of essential nutrients, it boosts immunity.

With oats, Vitamin A and Vitamin D key nutrients such as magnesium, potassium, iron and zinc, Prebiotic Break Shake from Lil’ Goodness is emerging as a popular healthy indulgence. In addition, it comes with a long shelf life at normal temperature without any added preservatives.

While commenting on the launch of Prebiotic Break Shake, Harshavardhan S, founder, Lil’ Goodness, said, “The launch of the first prebiotic milkshake in India is a part of our vision to transform healthy indulgences for kids and adults through healthier, better for you options while minimizing the use of artificial ingredients. Gut health and micronutrient fortification at affordable price points are of prime importance to us. Our market research indicated a significant opportunity in the breakfast segment, especially beverages. With schools and offices reopening, we wanted to create a product that met the need for a healthy, convenient on-the-go beverage snack. We leveraged market insights to identify the most preferred flavors and the ideal price points. What makes it even more special is its irresistible flavors offer growing kids the goodness of milk, thus addressing essential nutrition deficiency among children. For milkshake aficionados and health and wellness seekers in general, Prebiotic Break Shake as a part of breakfast means a refreshing start to the day. We plan to add more yummy flavors to the product range to inspire people to get their breakfast and snacks right. Our digital reach now covers at least 14,000 pin codes in India. We have seen great interest from offline channel partners across the country for the prebiotic Break Shake based on their online purchase experience.”

Prebiotic Break Shake is presently available in Mumbai, Delhi, Hyderabad, Bengaluru, Surat and Rajkot across online and offline retail formats. Lil’ Goodness has plans to enhance the retail footprint of Prebiotic Break Shake to Madhya Pradesh, Telengana, AP, and Maharashtra and select Northeastern states. The company is also further strengthening its digital engagement programs with consumers to create awareness on gut health, cognitive health and its correlation with healthier indulgences.