Marico, one of India’s leading FMCG companies, has expanded its Oats portfolio with the launch of Saffola Oats Gold. This addition to the Saffola Oats portfolio promises to delight the consumers as it brings the goodness of Oats with the inclusion of Millets (Jowar), making it a tastier breakfast experience. The all new Saffola Oats Gold has soft grains and a creamy texture that makes it a versatile option for those looking for a quick, nutritious, and delicious breakfast.
The Indian food habit is primarily cultural where consumers seek healthy options but also look for a great consumption experience and palate preferences. There is an increased inclination for nutrient-dense ready-to-cook food products that enriches their taste experience, especially during the most important meal of the day – breakfast. Recognizing this need, Marico through its latest Saffola Oats Gold, aims to provide a tasty and healthy breakfast option to its consumers to support their healthier lifestyle.
Saffola Oats Gold provides the goodness of Oats with the added benefits of Millets, which are rich in fibre, protein and contain iron that kick-starts your metabolism and replenishes your energy levels for the day ahead. This makes it an ideal choice for individuals leading a fast-paced lifestyle, providing the energy they need to stay productive throughout the day. Additionally, Saffola Oats Gold helps in weight management and reduces the risk of hypertension. The added advantage of its super creamy texture promises to enrich breakfast experiences and make mornings delightful.
Speaking on the new launch, Sanjay Mishra, chief operating officer - India Business and chief executive officer - New Business, Marico said, “Saffola has become synonymous with healthy products that do not compromise on taste. In line with this promise, we are delighted to bring to our consumers, our latest innovative offering – Saffola Oats Gold. Our super creamy oats with the goodness of millet offers a delightful start to the day.”
With this new launch, we are expanding our range of millet-based products, which already includes popular offerings like Munchiez and Saffola Masala Oats Karara Crunch. By embracing millets in our product portfolio, our aim is to align with the government's vision of promoting millets as a sustainable and nutritious food source” he added.
The all new Saffola Oats Gold comes in 1.5kg pack sizes for Rs 400. It is available across the country in modern trade and e-commerce platforms. For more information and updates, visit Saffola’s official website or follow their social media channel @saffola.foodie.
Marico has been successfully innovating and reinforcing its leadership position in the healthy and ready-to-cook foods category over the past few years, with its unique premise of providing healthier options to consumers without compromising on the taste.