Max Protein launches protein peanut butter in five variants
Max Protein is a trusted brand in the market and is popularly known for its high protein healthy range of products that fits into the hectic Indian life, including on-the-go nutrition bars, protein bars, protein cookies, protein chips and now protein peanut butter.
Max Protein, as a brand, always looks for innovation in the health food categories. They always break the clutter by having the right mix of protein, health, and taste together in every bite, be it in any of their existing or new categories. Max Protein has introduced multiple innovative flavors apart from the regular variants of peanut butter. These are:
Classic Crunchy - It is crunchier than any other crunchy peanut butter available in the market. According to the company, it is good as part of a high-protein on-the-go snack, as a high-protein spread, or on its own straight out of the jar.
Spicy Chutney - This is the first in the category spicy variant. This can be used to spice up your curry or spread over toast or use it as a dip. Max protein proud to be the first health food firm that has introduced spicy variants in peanut butter.
Choco Creamy – According to Max Protein, this flavor stands out amazingly well compared to any of the chocolate spread available in the market.
Tangy Tomato - Delicious, delicious tomatoes! We all love them, don't we? A great source of Vitamin C, potassium, and other essential nutrients. Add more yum and fun to just about anything.
Classic Creamy - Try them on toasts, in sandwiches, fresh fruits, salad dressings, or as delicious dips or enjoy a rich spoonful. This snack is protein-packed and tastes delicious, combining tasty, high-value ingredients in a smooth, satisfying texture.
Founder and chief executive officer Vijay Uttarwar said, "Multiple brands out there targeting the health-conscious Gen Z's and millennials. Peanut butter is a naturally nutritious category, and we don't want Indian families to miss out. So we want to champion our Max Protein innovative flavors loaded with protein as super delicious and fun for all the family whether you blend, bake, or shake, prepare your protein peanut butter spread the way you want to."
Uttarwar further added, "Peanut butter is the most loved spread among all age groups all over the world; who doesn't want a good protein-rich scoop of tasty and healthy peanut butter. By offering innovative spicy variants under peanut Butter (1st in the Category), we wish to extend this appeal to the consumers who are not a fan of peanut butter but will consume these with the introduction of tasty innovative variants. Yes, the acceptance of peanut butter among Indian's are dynamically changing with the change in eating habits, thus will shape a healthy tomorrow for Indians."