McCain Foods, one of the leading frozen food brands announced the launch of two exciting new products, thus expanding their portfolio, McCain Popcorn Fries and McCain Cheesy Pizza Fingers. As the country gears up for the upcoming Diwali season and the World Cup fever at its peak, these savory treats are set to offer a unique snacking experience and an ideal companion for gatherings.
The products promise to deliver unparalleled taste and crunchy delight in every bite, a snacking experience for Indian consumers, loved by kids and adults alike.
Commenting on the launch, Aditya Krishna, head of Sales and Marketing, McCain Retail said, “We are thrilled to unveil these two exciting new products. At McCain, we've always been committed to crafting quality and taste, and with these launches, we hope to make the World Cup and festive season extra special for our consumers. We have carefully tailored these products, keeping in mind the distinct preferences of our consumers. The unique fusion of flavors, the unforgettable taste, and the cherished moments these snacks bring are truly a game-changer. The universal appeal of these products is our way of bringing families and friends together, creating memories, and bonding over shared moments. We believe that our product portfolio will redefine snacking, setting new standards and become the new favorite in households around the country.”
McCain Cheesy Pizza Fingers is an irresistible blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and the mouthwatering taste of pizza makes this snack an instant crowd-pleaser. Whether you're hosting a get-together or planning a family weekend snack, McCain Cheesy Pizza Fingers are the answer. Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs from their homes.
McCain Popcorn Fries boast a distinctive proprietary cut, paired with an exceptional batter coating that maintains its delicious crunch for a full 45 minutes, undoubtedly leaving consumers' taste buds yearning for more. With their universal appeal, loved by children and adults alike, these fries are the ideal complement to match screening gatherings or movie nights. It unites generations, taking the snacking experience to newer heights. McCain's special batter coating turns every bite into a delectable treat, making it hard to resist emptying the plate in a single, satisfying go.
The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both products. There is more to come with exciting consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a unique OOH campaign.