Modi Naturals, a leading food and beverage company in India, recently announced the launch of a new product category of Junior Peanut Butter under its brand Oleev Kitchen. The product is specifically designed for children aged 4-12 years old and is fortified with GrowX formula containing essential vitamins & minerals making it the only peanut butter brand in the country which is exclusive for children. With the primary target audience being children and their parents - Oleev Kitchen entered into a strategic partnership with Chota Bheem - the very popular Indian cartoon character - to establish a stronger appeal among children.
The GrowX formula in Oleev Kitchen Junior Peanut Butter contains vitamins - A, E, D, and minerals - iron & calcium. Vitamins A, and E, along with Iron strengthen the body's immunity. Whereas calcium and vitamin D improve bone density and make muscles stronger.
Oleev Kitchen Junior Peanut Butter is available in three variants - Crunchy, Creamy, and Choco Hazelnut. The Choco Hazelnut flavored peanut butter has 75% lower sugar levels than other chocolate spreads in the market, making it particularly healthy for children. The product is affordably priced at MRP of INR 249 for a jar of 350 gms and is currently available on Amazon and nearby grocery stores.
Drawing on Chota Bheem’s innate playfulness, adored by children all over the country, the product branding delightfully reflects the same.
Speaking about the launch of Oleev Kitchen Junior Peanut Butter, Akshay Modi, managing director, Modi Naturals said, “We are excited to launch Chota Bheem Junior Peanut Butter, which is a delicious and nutritious way to help children grow and develop. We believe that it is important to start early when it comes to making healthy choices for children, and this product is a great way to do that. We are confident that Oleev Kitchen Junior Peanut Butter will be a hit with children and parents alike. It is a delicious and nutritious product that is sure to become a staple in many modern households.”
The launch of Oleev kitchen Junior Peanut Butter is well-timed. With schools reopening, and the need for children to have variety in their lunchboxes as well as sustained nutrition all year round, Junior Peanut Butter is bound to be one of the best healthy alternatives.