New Delhi-based Modicare, one of India’s leading direct selling companies, strengthens its presence in the health and wellness space by launching the immunity-boosting Chyawanprash under its famous ‘Well’ brand. This launch comes close on the heels of the company’s 25th anniversary, fortifying its illustrious journey and the promise of providing relevant products at the right price.
The Chyawanprash is developed under the Well brand’s new ‘Sci-Vedic’ range that brings together the best of Ayurveda and Modern Science. Well Chyawanprash claims to strengthen and stimulate immune system. According to the company, it is packed with more than 40 essential herbs such as Chandan, Amla, and Ashwagandha that help boost immunity. With demand for health and wellness products witnessing an upward trend amidst the COVID times, this launch is a strong step in fortifying Modicare’s position in the wellness space that has been witnessing rapid growth.
Announcing the launch, Samir Modi, founder and managing director, Modicare, said, “Triggered by the onslaught of Covid, health and wellness have assumed massive significance and boosting immunity products have become a compelling need today. With our unwavering commitment to innovate and bring in new products that make a difference, we have leveraged the age-old traditional wisdom of Ayurveda and merged it with modern science to introduce products under the ‘Sci-Vedic’ range. Given the overwhelming interest in immunity building category, Well Chyawanprash is a natural progression as we look at further consolidating our sectoral leadership.”
With wellness being a key category, Modicare has continuously leveraged innovation and technology to provide world-class products to its customers. With an enhanced focus on immunity building, Modicare’s ‘Well’ brand has witnessed an upsurge in demand and today accounts for 29% of the total Modicare business. In fact, the brand grew by over 40% in 2020-21. In addition to the recently launched Chyawanprash, the brand offers many products under its Sci-Vedic range, such as Well Turmeric, Well Amla, Well Tulsi, Well Aloe Vera, Well Aloe Vera Ashwagandha, and many more, designed to cater to the needs of individuals as per their requirements.
Well Chyawanprash is available at MRP Rs 215 for 500g and can be purchased across the country through Modicare direct sellers.