Monika Alcobev launches Licor 43 in India

Monika Alcobev, India’s only listed premium wine and spirits importer, proudly announces the launch of Licor 43 by Zamora Company in India, marking the much-anticipated debut of Spain’s most-celebrated and highest-selling liqueur in one of the world’s fastest-growing premium alcobev markets.

With this launch, Monika Alcobev reinforces its commitment to introducing globally acclaimed brands to India. The company’s proven ability to scale premium spirits and wines across the country, from metropolitan cocktail bars to retail shelves, makes it the ideal partner for Zamora Company.

“Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers,” said Kunal Patel, Managing Director of Monika Alcobev. “The brand is iconic, versatile, and crafted for modern mixology and we're excited to lead its debut in the Indian market," he added.

A unique blend of 43 natural ingredients, including carefully selected botanicals, spices, and citrus fruits, Licor 43 has been a household name in Spain for over 70 years. Its smooth and versatile taste has made it a global favourite in more than 80 countries. The launch also introduces two globally loved serves: the refreshing Mini Beer and the indulgent Carajillo 43.

Alongside the classic Licor 43 Original (700ml and 1000ml), the Indian market will also enjoy indulgent variants such as Licor 43 Chocolate (700ml) and Licor 43 Crème Brûlée (700ml). Joining the collection are Martin Miller’s Original Gin (700ml and 1000ml) and Villa Massa’s authentic Italian Limoncello and Amaretto (both 700ml), offering Indian consumers a taste of the Zamora Company’s celebrated portfolio, brought to the country by Monika Alcobev.

Ankit Shah, area director, AMEA, expressed his enthusiasm about the partnership,“We, at Zamora Company, are excited to announce our partnership with Monika Alcobev, marking a significant milestone in our global expansion, led by our flagship brand, Licor 43. The imported spirits market in India is steadily growing driven by rise in disposable incomes and a strong consumer trend of premiumization, and we are confident that this partnership, backed by Monika’s robust portfolio, will allow us to connect with discerning consumers seeking unique and high quality products.”

Monika Alcobev has a strong presence in North and West India, and its extensive distribution network in South India, spanning Karnataka, Telangana, Tamil Nadu, will ensure Licor 43 reaches premium retail stores and regions where cocktail culture is flourishing. The brand will also make its way to key cities in East India, further strengthening Monika Alcobev’s pan-India presence.

Licor 43 is now available in Goa and Mumbai and more markets are set to follow soon. Its tagline, “Mix Something New,” perfectly captures Monika Alcobev’s commitment to bringing the world’s finest flavors to Indian glasses.