MONIN launches PURE: A refreshing, no added sugar beverage range

More than a century ago, MONIN set out with a simple vision: to transform flavor into a universal language of creativity. Today, that story turns a new page in India with the launch of PURE by MONIN — a refreshing, no-added-sugar range designed not just for the health-conscious, but for every culinary and beverage creator.  

Available pan-India in four natural flavors — Mint, Red Fruits, Green Apple, and Peach Apricot, PURE is crafted with fruit and plant-based extracts, offering a clean taste that’s versatile across cocktails, mocktails, cold brews, iced teas, smoothies, and even desserts.  

The launch comes at a pivotal moment, as India sees rising demand for low- and no-sugar drinks. According to NielsenIQ, this category doubled in 2024 to ₹700–750 crore and now makes up 10% of the beverage market. PURE reflects this shift, offering natural flavor without added sugar, artificial sweeteners, or colourants, in line with the growing preference for healthier choices. 

“India’s food and beverage culture is evolving rapidly, and with PURE, we are giving bartenders, chefs, baristas, and home creators the freedom to innovate without compromise. PURE offers a solution that blends our expertise in flavor with the rising need for healthier options. Consumers today are seeking authenticity and transparency, and with PURE, we’re proud to deliver a range that reflects those values while staying true to MONIN’s global standards of taste and quality,” says Germain Araud, managing director, MONIN India. 

PURE flavor range 

• Mint: A crisp, cooling herbal lift, balanced for iced teas, chilled drinks, and dairy blends.

• Red Fruits: Juicy berry and stone fruit notes with bright acidity, perfect for spritzes, smoothies, and plated desserts.

• Green Apple: Fresh, tangy, and lightly floral, ideal for sodas, mocktails, or even sorbets.

• Peach Apricot: Soft stone fruit, rounded with floral top notes, shines in iced teas, bellinis, yoghurt drinks, and pastry glazes.

MONIN’s commitment to India 

MONIN has been present in India since 1999, establishing a direct subsidiary in 2019. Today, the country is one of MONIN’s most strategic markets with:

• A state-of-the-art manufacturing facility in Telangana (operational by March 2026) that will serve both India and neighbouring South Asian countries.

• A local R&D centre dedicated to tailoring flavors for Indian preferences and trends.

• Studios in Delhi, Mumbai, and Bengaluru — creative hubs where bartenders, chefs, and baristas experiment, learn, and share ideas.

• A robust network of 150+ distributors, 300+ sub-distributors, and importers nationwide, ensuring broad availability. 

By marrying international expertise with Indian insight, MONIN continues to pioneer products that are at once global in quality and local in spirit. PURE is the latest step in this journey to shaping the future of taste in India. 

Availability

PURE will be available through MONIN’s nationwide distributor and importer network, as well as leading e-commerce platforms such as Amazon. The four flavors — Mint, Red Fruits, Green Apple, and Peach Apricot — are available in 700ml bottles, priced at INR 955 each in retail.