Naagin expands accessibility with launch of affordable 100ml spout packs

Driven by a deep understanding of Indian taste preferences and a desire to bridge a long-standing gap in the condiments market, Naagin announces the launch of its new 100ml spout packs, priced under Rs. 100. This move marks a significant step toward making bold, Indian-inspired flavors more accessible to consumers across the country.

The idea behind Naagin was born from a simple yet important observation: while the Indian market is filled with packaged condiments catering largely to Western tastes—such as ketchup and mayonnaise—or Indo-Chinese flavors like Schezwan and hot & sweet sauces, there has been a noticeable absence of products crafted specifically for the Indian palate.

Addressing this gap, Naagin set out to create condiments that resonate with authentic Indian flavor profiles. Drawing inspiration from the traditional values of Indian households—where ingredient quality is paramount—the brand launched its initial range without compromising on ingredients or packaging, with products priced at an MRP of Rs. 250.

With the successful scaling of its production and supply chain, Naagin is now poised to reach a broader audience. The newly introduced 100ml spout packs are designed to offer the same high-quality flavors in a more affordable and convenient format.

“This launch is an important milestone for us,” said Mikhel Rajani co-founder, Naagin Sauce. “Our goal has always been to bring authentic, high-quality Indian flavors to more people. With these new packs, we are making it easier for consumers across the country to experience what Naagin stands for.”

The new packaging is not only cost-effective but also visually appealing and user-friendly, aligning with the brand’s commitment to quality and design.

Naagin invites consumers and stakeholders to explore the new range and share their feedback as the brand continues its journey of redefining condiments for the Indian palate.

Source - Naagin