Nilon's spice up its pickle portfolio with Rajasthani variants

Pickles have always been an essential part of Indian meals. Nilon's the market leader in the pickle category, expanded its portfolio with the latest Rajasthani Pickles- mango, green chili, and mixed pickle variants.

Nilon's Pickles are curated with a delicious blend of spices, carefully selected fruits and vegetables pickled with the finest oils in the most hygienic conditions, making it one of the most trusted brands in the Indian market. According to the company, the latest addition to the kitty is Rajasthani Pickle variants made with freshly selected Rajapuri, desi variety raw mangoes, vegetables, special variety chilies, finest oil, and preserved in classic Indian spices lending a tangy and spicy taste to our meals. These finger-licking pickles will remind the consumer of "maa ke haath ka swad," it said.

Talking about the consumption pattern, Rajheev Agarwal, director, and chief executive officer, Nilon's, said, "Pickle has always been an important food accompaniment with umpteen types and variations of pickles being prepared and consumed across the length and breadth of the country. They possess antioxidant properties and are an excellent source of prebiotics, offering a wide range of health benefits, such as improving digestion, supplying essential minerals and vitamins, and reducing ulcers. Recommended by many renowned health experts and dieticians to make it as part of our daily diet, pickles have been part of our thousands of years of Indian food wisdom. The latest variants of Rajasthani Pickle from Nilon's will be offering all these benefits or utilities and will surely tantalize your taste buds."

The overall size of the pickle market in India has pegged close to Rs 1500 crore and has been growing at 6 to 8% CAGR.

Commenting on the Pickle category, Dipak Sanghvi, managing director, Nilon's said, "We have seen a shift in consumption patterns. We witnessed a major change in the last few years. With earlier pickles being considered a side dish, it has now been integrated into the main menu in most households. Also, people at home are experimenting more with their food, and our objective is to address her needs. As the market leaders, we ensure the best quality ingredients and authentic traditional spice mixes are used along with following stringent standards of manufacturing for making our products. The consistent expansion of our portfolio and steady category growth stands testimony to the fact that we are one of the preferred brands for consumers."

The Rajasthani Pickle variants are available in 225gm, 475gm, 800gm PET bottle packs and will be available across the length and breadth of the country in all general trade.