Nilon’s spices up its western blended spices category

Upgrades and exposes Indian consumers to Global Cuisines
Nilon’s spices up its western blended spices category
Nilon's introduces Pasta, Pizza, Noodles, Chowmein, Piri-piri, Magical masala and garlic bread seasoning for the consumersPhoto - Nilon's

Keeping in view the growing popularity and convenience amongst the consumers, Nilon’s, one of India’s leading processed food company has introduced a range of new-age blended spices. The array of products includes Pasta masala, Pizza masala, Noodles masala, Garlic bread seasoning, Chowmein Masala, Piri-Piri Masala, Magical Masala, and others.

Prepared with quality and superior ingredients, these blended spices add a burst of flavors to various global dishes and allow home cooks to experiment with fusion flavors enabling them to cook their favorite Pasta, Pizza, Chowmein, noodles or any other cuisine with ease. Homemakers or person preparing the dish doesn’t need to go through the hassle of finding out the recipe or grinding the spices. These spices do the trick and offer the same authentic taste to the dish.

Spice is essential in any kitchen, and this blended spice category consumption has witnessed exponential growth in India. Pegged at Rs 1000 crore market, the western blended category has shown a growth of 18 to 20% CAGR against the traditional spices category, growing at a CAGR of 10 to 12%.

Speaking about the product offering, Dipak Sanghvi, managing director, Nilon’s, “The pandemic has steered the conversation towards safe consumption of food and home-cooked meals, it has provided a great opportunity for us to curate unique spice mixes, enabling consumers to prepare and enjoy delicacies together. Nilon’s new-age blended spice is prepared by selecting the best ingredients and making unique spice mixes. We ensure that high and stringent standards of manufacturing are followed for making our products and emphasize the use of food-grade multi-layered packaging material to retain the freshness of our products over a longer period.”

Commenting on addressing the consumer needs, Rajheev Agarwal, director, and chief executive officer of Nilon’s, “We have seen a shift in consumer consumption patterns, where people being at home are experimenting more with their food habits and our objective is to assist them. With these products, the idea is to give a desi twist to the global cuisines and simplify the overall cooking process. So with such a new-age product offering, the homemaker or anyone with basic understanding could easily cook their favorite global dishes from the comfort of their homes. Going forward, we intend to expand this category substantially with the much more new product offering.”

Packaged in a contemporary and attractive sachet pack of Rs 5 and 10, the range of western blended spice products will be available across the length and breadth of the country in all general trade.

These products will surely spice up the kitchen scene and offer the food lovers convenience, authentic taste, and versatility to various cooking experiments.

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