Not Rocket Science launches RTD protein water with whey isolate and electrolytes

Not Rocket Science, a functional nutrition company redefining ready-to-drink protein, announced the launch of its Protein Water to combine 100% whey protein isolate with a full electrolyte blend in a single, clear beverage. Available in three flavours- Lemon Lime, Mango Orange, and Mixed Berry - it is priced at ₹199 per 500ml bottle and available now on Amazon, JioMart, Swiggy, Blinkit, and Zepto.

Each 500ml bottle delivers 22 grams of 100% whey protein isolate — the purest form of whey, processed to remove fat and unnecessary fillers, resulting in a higher protein concentration per gram and faster absorption compared to standard whey concentrate. Alongside it, an electrolyte blend of up to 1300mg per bottle - comprising potassium, magnesium, sodium, and chloride- replenishes the minerals lost through sweat, supporting fluid balance and sustained physical performance. The formulation also includes 5g of BCAAs per serve.

Protein and hydration have long been treated as separate problems, solved by separate products. Conventional protein shakes are dense and difficult to drink during activity; sports drinks replenish electrolytes but offer minimal nutritional value. Not Rocket Science Protein Water is formulated to address both in a single serve- crystal-clear, non-chalky, and light enough to consume comfortably during a run, gym session, cycle, or trek. With zero sugar, zero fat, no artificial flavours, and no preservatives, it is as clean in its ingredient profile as it is in appearance.

“The functional beverage space has always separated hydration and protein into different products and for good reason, because combining them without compromising on either is genuinely hard to do. Whey protein isolate gave us the cleanest possible protein base: fast-absorbing, low in fat, and light enough in texture to work in a clear drink. Pair that with a proper electrolyte stack and you have something the Indian market hasn’t seen before a drink that actually does both, without the heaviness or the compromise, " said Arjun Patel, Founder, Not Rocket Science.

The three launch flavours are designed to be refreshing without being overly sweet- a deliberate formulation choice to support frequent consumption across long or back-to-back training sessions. Lemon Lime delivers 1300mg of electrolytes at 115 kcal per serve; Mango Orange offers 1300mg of electrolytes at 107 kcal; and Mixed Berry provides 1200mg of electrolytes at 110 kcal. All variants are naturally sweetened with erythritol and stevia, carry no sugar, and are FSSAI-certified. Packaged in 500ml recyclable PET bottles, the product is built for convenience and on-the-go use.

With this launch, Not Rocket Science introduces a new category to the Indian sports nutrition market- one that treats protein and hydration not as competing priorities, but as complementary functions that belong in the same bottle.