In a bid to offer nutritious and wholesome Millet-based products, Nourish You continues to diversify its range with new-age offerings that are rich in taste and loaded with superfoods. Adding to its list of innovations, Nourish You now introduces breakfast in a new avatar with its latest range of Super Muesli. Nourish You's Super Muesli is made with 95% superfoods, gluten-free and 100% Vegan and is available in three flavors including 'No Added Sugar', 'Fruit and Nut' and 'Belgium Dark Chocolate'. All three variants are a powerhouse of essential vitamins, minerals, and fiber, making it a perfect breakfast option. Nourish You's Super Muesli is a first in its category, which also contains 14 grams of plant-based protein per serving and is free from palm oil and preservatives.
The No Added Sugar Super Muesli is a nutritional powerhouse that combines the goodness of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, along with super seeds. The fruit & nut variant boasts a high percentage of fruits with a carefully crafted blend of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, along with super nuts and seeds. The Belgium Dark Chocolate Super Muesli variant is an indulgence of dark chocolate with a carefully crafted blend of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, along with fruits, nuts, and seeds. The Fruit & Nut and Belgium Dark Chocolate are free from refined sugars and are sweetened with liquid jaggery.
Speaking on the launch of Super Muesli, Krishna Reddy, co-founder at Nourish You, said, "With the launch of Super Muesli, we aim to give a new meaning to the concept of a healthy breakfast. This muesli came to life from a mission to create one of the cleanest, most nutritious muesli in the market. We have focussed on taste and nutrition, ensuring consumers have the best. All three unique variants will surely catch on to a consumers' palette, becoming an immediate favorite breakfast option. We will continue to focus on developing products that go on to define categories while solving real problems."
To support the launch of Super Muesli, Nourish You have rolled out a thought-provoking campaign, 'What's Missing?' empowering consumers to make informed choices for a healthier lifestyle. The campaign encourages them to embrace the goodness of superfoods and plant-based proteins, with health and transparency at the forefront.
Divya Gursahani, chief marketing and communications officer, Nourish You, said, "Our campaign 'What's Missing?' urges consumers to re-look at their food choices, starting with their first meal. It urges them to explore healthier options, focusing on our newly introduced Super Museli breakfast range, a testament to our unwavering commitment towards nutrition, transparency, and taste."
Nourish You's Super Muesli is incredibly versatile and can be enjoyed with Nourish You's plant-based Millet Milk or yogurt or consumed directly from the pack. While the No Added Sugar and Fruit and Nut Super Muesli are available at a special introductory price of Rs 299, the for Belgium Dark Chocolate is available at Rs 365 on the Nourish You website and leading eCommerce platforms and retail stores across India.