In tune with the evolving preferences of the Indian consumers, Orion, one of the largest food companies of South Korea, has introduced two innovative products: Orion Strawberry Choco Pie, a Choco-pie center-filled with the pulp of handpicked real strawberry, and the Ultimate Choco Chip, a large size cookie with real chocolate Choco chip. The launch is in line with the company's expansion plans to introduce more products and get into new geographies and stores.
Following the overwhelming response to its original Choco-pie in India, the addition of strawberry-filled Choco-pie is expected to expand Orion's market share further. The Ultimate Choco Chip is a premium and differentiated product marks the company's foray into India's packaged cookies and premium biscuit segment.
The Orion Strawberry Choco Pie, weighing 28 grams each. A pack of six pieces is priced at Rs 90, and the 12-piece pack at Rs 180.
The Ultimate Choco Chip weighs 16.67 grams each - with 26% Choco chip content. A pack of six pieces of the Choco chip is priced at Rs 60.
Both Orion Strawberry Choco Pie and The Ultimate Choco Chip are 100% vegetarian & hygienically packed products using India's state-of-the-art machines.
Saurabh Saith, CEO, Orion India, said, "We are happy & excited to present Orion Strawberry Choco Pie, it is a unique center filled product with 39% real strawberry. We use the real strawberry pulp to conjure up an exciting flavor, a mix of chocolate+ strawberry+ marshmallow. Strawberry has been given a balanced tangy + sweet taste and leaves the consumer wanting for more. We are equally happy to launch The Ultimate Choco Chip cookie, which also marks our entry into India's cookie segment. It is one of the largest cookies available in the branded-packaged format in India, featuring an exquisite taste and aroma of Choco Chips and contains 26% real chocolate, one of the best in the industry. These innovations are born of Orion's global expertise, R&D prowess and quick adaptation to Indian consumers' preferences. As per our corporate philosophy, we will keep getting world-class products to delight consumers in India. India is Orion's big strategic bet and the company will continue to invest here following the approach of Make in India and Delight India.".
Orion is committed to bringing the best of K-food to the world. Its offering, Orion Choco Pie, is popular across multiple countries. Since the launch of its original Choco-pie in India, the company has been introducing world-class, quality products to expand its portfolio in the country. Riding on volume growth, the company is now aiming at aggressively increasing its market share in the country.