Oxbow Brands launches 'Vegan Drink Company' offering plant-based milk alternatives

Oxbow Brands is excited to announce the launch of its new brand, Vegan Drink Company (VDC), aimed at meeting the growing demand for dairy-free alternatives among lactose-intolerant individuals and those embracing a vegan lifestyle. With this launch, Oxbow Brands is set to expand its presence in offline channels, including modern and general retail, as well as the food service industry across India.

VDC offers a wide range of plant-based milk beverages that cater to the increasing shift away from traditional dairy products. Consumers can now enjoy milk alternatives derived from millets, nuts, fruits, and grains, providing them with a variety of options to replace dairy in their everyday drinks.

Vegan Drink Company’s product line includes five delicious and nutritious dairy-free beverage variants such as Almond, Oats, Millet, Soy, and Coconut.

Each beverage is crafted from plant-based proteins, contains no added sugar, and boasts a rich, creamy taste, ensuring a delightful drinking experience for all.

"We are thrilled to introduce Vegan Drink Company under the Oxbow Brands umbrella," said Rahul Johar, founder and chief executive officer of Oxbow Brands. "With this exciting new range of beverages, we aim to support the health-conscious and environmentally-conscious consumers of today, offering them a delicious and nutritious alternative to traditional dairy products."

The brand also claims that in addition to their great taste, VDC’s beverages are packed with essential vitamins, including Vitamin A, Vitamin D, Vitamin B1, Vitamin B2, and Vitamin B12. Designed with input from industry professionals, these drinks cater to the evolving needs of coffee shops and on-the-go consumers seeking healthy, fortified beverages.

The Vegan Drink Company’s products will be available through the brand’s official website, Amazon, and leading retail outlets such as Barista, Nature’s Basket, Q Mart, Pothy’s, Nilgiris, and Magson stores. Distribution will also extend to neighboring countries, including Bhutan and Nepal.

In line with this successful launch, VDC is already working on ready-to-drink vegan shakes, soon to be available in a range of exciting flavors.

The product is available in two sizes: 180 ML for INR 60 and 1 liter, with prices ranging from INR 149 to INR 260. It has a shelf life of one year.