Pansari Group unveils khusiyon ka pitara gift hamper in the presence of Vidya Malvade

Pansari Group, India’s leading FMCG brand, is pleased to launch its assortment of gift packs, Khushiyon ka Pitara, that equip people with a new option of personalized and versatile gifts to make the gift extra blissful this season. Khushiyon ka Pitara resonates with the smiles and love we share as we exchange gifts and wishes with our beloved ones this festive season. Price starting from Rs.250 onwards.

The gorgeous actor and fitness enthusiast Vidya Malvade launched the Diwali gift pack hamper at an event organized by Pansari for Instagram influencers and bloggers in Delhi. At the event, she pointed out the importance of healthy eating and said she ardently believes that one's diet is a bank account and good food choices are valuable investments. She urged everyone to eat healthy and hearty this festive season and avoid harmful calories and transfats by replacing them with healthy options like the Khushiyon ka Pitara by Pansari.

The brand offers its consumers a remarkable experience in choosing gifting options from its collection of four gift hampers ranging in size from 2, 5,7, and 14 packs of products. Pansari Group is all set to enhance health gourmets' vibrancy and festive cheer as they plan to gift their friends and family this festive season.

A gift hamper gives the beneficiaries the freedom from guilt as they indulge in a variety of specialized gluten-free flour, fortified rice, and indimix ready mixes, which are ready-to-cook categories offered by Pansari.

Its hygienically packed healthy products with premium packaging, usability, and ready-to-cook products with high shelf-life make the brand's gifting options stand out in the crowd.

Speaking at the occasion, Shammi Agarwal, director, Pansari Group, said, “Gifting traditional sweets and delicacies during the festive season is passé. The current populace is much more driven towards healthy and easy options that fit in perfectly with their eating habits and lifestyle. The shift in the gifting trend is observed as the primary outcome of the pandemic. The pace of innovations in the FMCG business has stepped up significantly, and we have our new gifting hamper launch with clear value-additions for our valued customers.”

The FMCG market has recorded steady growth over the last few years, driven by the increased adoption of wellness-oriented and health-centric food products. In addition, the pandemic has brought about a significant change in consumer behavior. As a result, people are more centered on safe, healthy, and nutritious food which can be cooked at home with ease and joy.