Parag Milk Foods launches Avvatar Popped Protein Chips

Parag Milk Foods is expanding its nutrition portfolio into the fast-growing snacking category with the launch of Avvatar Popped Chips, marking the next phase of the company’s journey from dairy to nutrition and now into new-age food categories. The launch strengthens Parag’s ambition to make protein more accessible across formats, occasions and consumer needs.

The launch builds on Avvatar’s growing portfolio of protein powders, ready-to-drink beverages and bars, with snacking emerging as the latest avenue to expand protein consumption. Together, these formats enable Avvatar to address a wider range of nutrition needs and consumption occasions, making protein a more relevant part of everyday food choices.

Available in Magic Masala and Pudina, Avvatar Popped Chips are non-fried and offer 10gms of protein per 30gms pack, priced at INR 60/-, with no added sugar, no palm oil and no preservatives. The products are available on Avvatar website, Quick Commerce, Vending Machines and General Trade and Modern Trade. The new offering brings Avvatar’s protein proposition into a familiar snacking format, extending the brand beyond traditional active nutrition.

Akshali Shah, Executive Director, Parag Milk Foods Ltd., said "This launch marks an important step in Parag Milk Foods’ evolution from a dairy-led company to a broader nutrition-led food business. We see a significant opportunity to take our expertise in dairy and protein and build it into categories that are increasingly relevant to the way consumers eat today. With Avvatar, we are extending protein beyond traditional nutrition formats and into everyday consumption occasions, including snacking. Our ambition is to build a holistic protein ecosystem that brings together nutrition, convenience and accessibility across formats and lifestyles. Entering snacking is therefore not simply an extension of our portfolio; it is a strategic step towards creating a larger, more contemporary food and nutrition business with protein at its core."

The launch further strengthens Parag Milk Foods’ New Age Business, with Avvatar playing a key role in the company’s strategy to build new growth avenues in nutrition and adjacent food categories. By leveraging its expertise in dairy and protein, Parag is expanding its presence into high-growth segments that align with evolving consumer preferences.

With nutrition at the heart of its next phase of growth, Parag Milk Foods is building on its dairy heritage to create a broader portfolio where protein can play a role across the consumer’s day from specialised nutrition to convenient, everyday snacking.