Parle Agro ventures into dairy with ‘Smoodh’

Parle Agro, a pioneer in the Indian beverage industry, introduces Smoodh, a range of Good for You products beginning with an assortment of flavored milk products. Smoodh is available in two exciting flavors, chocolate milk and toffee caramel, in 85ml Tetra Pak for just Rs 10.

The brand has been creating innovative products and iconic brands since 1985. Commenting on the new launch Nadia Chauhan, joint managing director at Parle Agro, shared a post from her LinkedIn account on 21 June 2021. She wrote, “Multiple years of dedicated R&D have gone into making this incredible product. And like all Parle Agro products, I have a deep sense of pride now that we are ready to let consumers experience it. A team of passionate Parle Agro-ites have brought this dream into reality today. As I type this, our sales team in North have the joy of launching Smoodh in the market.”

She further added, “Smoodh is by far the best tasting Chocolate Flavoured and Toffee Caramel Flavoured milk beverage you will find in the market, and it is at a magical price point of Rs 10. With this launch, we mark Parle Agro Pvt Ltd‘s first venture into Dairy.”

Headquartered in Mumbai, with over 4000 employees, Parle Agro is the largest Indian beverage company. The brand’s strength lies in establishing new categories, building brands, and capturing market share within those categories. Its bevy of brands includes Frooti, Appy, Appy Fizz, Bailley, Bailley Soda, Dhishoom, and Frio.

Being the fastest-growing beverage company, Parle Agro aggressively adopts new strategies and innovative initiatives to connect with its consumers. A large part of its growth strategy is driven by sales and distribution and its manufacturing capabilities. Today Parle Agro is a network of 84 state-of-the-art manufacturing facilities. The brand retails its products across 1.8 million outlets through a network of 5000+ Channel Partners and an international presence in over 50 countries.