Phab has launched its latest product, Protein Bombs in three fun flavors with wholesome, nutritious ingredients packed with more than 50% nuts. Phab found that the Indian nutraceutical market at a relatively nascent stage as compared to the West. However, the love for flavor and balanced nutrition has made Phab reach heights as they now cherish a customer base of over half a million. With over 18 months invested in creating bite-sized and easy-on-the-pocket products, Phab strives for more. The company plans to reach 30,000 outlets in the coming years in major cities like Delhi-NCR, Kolkata, Bangalore, Chennai, and Pune.
With the latest launch, Phab expanded its portfolio of products, which ranges from protein shakes to bars and whey protein powders. The delicious bite-sized Bombs offer 20% protein in each flavor, and users can consume them guilt-free as they're free from trans fats, preservatives, and gluten.
Cashew Raisin: A blend of roasted cashews with the natural sweetness of golden raisins.
Almond Butter: A blast of roasted California almonds to give your taste buds a treat.
Pistachio: A thoughtfully balanced blend of roasted pistachios.
Protein Bomb - Variety Pack: This comprises four pieces of Almond Butter, Cashew Raisin, Pistachio Protein Bombs.
A blend of proteins and over 50% nuts in every flavor, they are available in packs of 12 bite-sized Protein Bombs – in individual flavor packs and a variety pack costing just Rs 30 for each Bomb (Rs 360, for a pack of 12). The Protein Bombs are suitable for all age groups, including children, as they are an excellent substitute for chocolates.
Speaking about the launch, Ankit Chona, co-founder and managing director of Phab, said, "People believe that healthy things are not delicious. However, at Phab we have worked very hard to balance great taste and being a high protein nutritious snack. Our team is committed to creating products for people without compromising on nutrition or taste. We made these Protein Bombs keeping in mind people who have a sweet tooth but like to maintain a healthy lifestyle. We understand the Indian palate, and therefore, we are helping people to #getphab by making better and healthier choices every day."
Phab Protein Bombs are available on the company website and other eCommerce platforms, including Amazon, Flipkart, Paytm, Bigbasket, etc. They are also available in single units for Rs 30 for all flavors across more than 2000 grocery and retail outlets across 12 cities in India.