Quaker launches Instant Oats

Quaker, one of the leading players in the oats segment, has expanded its product line with the launch of Quaker Instant Oats. This innovation is an extension of Quaker’s 146 years of nutrition expertise and emerges as an effortless, and tasty snack solution, promising readiness in just 3 minutes. The celebrity duo and new brand ambassadors, Kiara Advani and Sidharth Malhotra, unveiled this innovative addition to the Quaker line-up through a TVC campaign.

The newly unveiled Quaker Instant Oats brings a trio of exciting flavors: Herby Cheese, Masala Magic, and Mixed Berries, ensuring a delightful variety that caters to diverse Indian taste preferences. This launch mirrors the surging demand for flavored oats, driven by the increasing preference for tastier break-time options. Quaker Instant Oats not only offer ease of preparation but also remarkable versatility, making them an ideal choice for consumption at any time of the day.

Made with the goodness of wholegrain oats and a blend of spices, Quaker Instant Oats are packed with protein, rich in fiber, delivering wholegrain energy in a matter of minutes. The product encapsulates convenience and taste in a single serving, making it an ideal choice for those aspiring to prioritize nutrition without compromising on taste.

In her remarks on the launch, Sravani Babu, associate director, and category lead - Quaker, PepsiCo India, said, "In our remarkable 146-year legacy of championing the nutritional excellence of oats worldwide, innovation has been our hallmark. The arrival of Instant Oats marks yet another stride in this journey, aligning with the evolving palettes and preferences of our valued customers. Teaming up with Sidharth and Kiara, we confidently aim to spotlight the myriad advantages of Quaker Instant Oats and further our vision of bringing oats to more people in more delicious ways.”

Quaker Instant Oats will be available on leading retail and e-commerce platforms across key markets in India. The product has been unveiled through a TVC campaign.

Available Flavors:

• Masala Magic: A blast of Indian spices blended with veggies – carrots and onions

• Herby Cheese: Delicious mix of herbs with a fun cheese flavor twist and bell peppers

• Mixed Berries: A mouth-watering surprise with a tasty mash up of cranberry & black currant

Price Points:

• Smaller packs cost INR 17, available in 35g of Masala Magic and 32g packs of Mixed Berries & Herby Cheese flavors

• Larger 400g packs are priced at INR 189 for Masala Magic and INR 199 for Mixed Berries and Herby Cheese flavors