Rad Beverages introduces ‘Twisted Tails’ cocktail mixer & RTD

Meet Twisted Tails, a refreshingly daring twist in India’s beverage scene the first concept-driven line of curated versatile mixers and ready-to-drink (RTD) beverages crafted with real fruit juices, real spices, and no artificial flavouring. It's time to stir out of the ordinary.

At its heart, Twisted Tails stands for “One for Every Tale” — celebrating every kind of story that unfolds when people come together. Sweet or bitter, happy or sad, spontaneous or mischievous whatever the mood, there’s a Twisted Tails flavour to match the ‘tale’.

Each variant is designed with a flavour-packed personality and a plot twist to keep things unpredictable. Made with real ingredients and real vibes, Twisted Tails is built for versatility, spontaneity, and storytelling equally at home poured straight from the bottle, served over ice, or mixed into cocktails.

Founded by dynamic trio Radhika Sharda, Raghav Sharda, and Atin Khanna, Twisted Tails emerges as a game-changer in the Indian beverage landscape, addressing the growing demand for premium, authentic, and easy-to-use drink solutions. A premium, imaginative catalyst that elevates your drinking experience empowering you to celebrate every moment and ignite memorable, unconventional social connections through bold, unexpected flavour adventures.

Radhika Sharda, co-founder of Rad Beverages said, “The new Indian consumer doesn’t just want a drink they want an experience. We saw a clear gap in the Indian market for mixers that were versatile, flavour-forward, made with real juices & spices while being convenient without compromising on quality. With Twisted Tails, our vision was to create something that aims to fill this gap and doesn’t just sit on a shelf but sparks stories. Drinks are always at the center of conversations, memories, and connections, and we wanted to make those moments more playful, more real, and always a little twisted.”

Twisted Tails brings you four bold flavours — crafted with real fruit juices and spices, versatile enough to mix your way: (Price – 200 /- each bottle)

• Bizarre – Orange & Coffee: A bold and unconventional pairing, this mixer is for the audacious trendsetter. It’s a surprising fusion that challenges expectations and delights the senses.

• Mystical – Vanilla & Caramel: Dive into a world of rich indulgence. This mixer embodies a charming, smooth character, perfect for those who appreciate classic elegance with a hint of mystery.

• Uncanny - Cinnamon Clove Apricot & Peach: A warm, comforting, yet delightfully complex profile, for the thoughtful connoisseur. It evokes a sense of nostalgia with a contemporary twist.

• Enigmatic – Tea & Jasmine: An intriguing and sophisticated blend, this flavor is for the curious and adventurous spirit. Its delicate floral notes and refreshing tea base invite exploration.

“For us, Twisted Tails was never just about launching another beverage,” says Raghav Sharda, co-founder, Rad Beverages. “It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression, one that invites creativity, experimentation, and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable, and unmistakably original.” It’s drinking culture, reimagined for today.

What makes Twisted Tails stand out in India’s mixer and ready-to-drink space is its versatility and relevance to today’s consumer. With Gen Z and millennials seeking flavour- driven choices, convenience, and products made with real ingredients, Twisted Tails delivers on all fronts designed to be mixed with your favourite spirit, stirred into a mocktail, or simply enjoyed on its own as a refreshing ready-to-drink option.

Twisted Tails breaks away from the usual mixer and ready-to-drink crowd with flavours that fit right into the lifestyle of today’s dynamic audience. They want bold taste, real ingredients, and zero fuss and Twisted Tails delivers. They want bold taste, real ingredients, and zero fuss and Twisted Tails delivers. Designed to be mixed with your choice of spirit, stirred into mocktails, or simply sipped straight from the bottle, these flavours are made to match the moments that matter most.

Atin Khanna, co-founder, Rad Beverages expressed his enthusiasm saying: “We’ve poured our passion into creating a brand that celebrates quality, innovation, and fun. At Twisted Tails, we believe every bottle should surprise you just like a good story. Each flavour has its own unique character and flavour profile, bringing a distinct twist to every drink. Unlike typical one-dimensional mixers, Twisted Tails is multi-layered and versatile bursting with unexpected twists for you to experience; create whether you sip it straight or mix it up. There’s one for every tale.”

In addition to online availability at the below channels, Twisted Tails is at 10 Nature’s Basket stores across major Indian cities, including Gurgaon, Mumbai, Bangalore, Pune, and Kolkata. The brand is also available on Blinkit in Punjab, covering cities like Ludhiana, Jalandhar, Amritsar, Mohali, and Patiala, with Delhi NCR soon to follow.