As spring approaches, Rage Coffee and Keventers have a treat in store for all cold coffee lovers. Rage Coffee’s intensely pure caffeine and Keventers’ classily cool shakes are infused in a bottle together to create the Hazelnut Cold Coffee. The new flavor, born from the collaboration of one of the fastest-growing caffeine innovation FMCG companies in India and one of the most iconic milkshake brands in the country, will be available for consumption at more than 200 Keventers outlets in India.
A delectable slurp, the Rage X Keventers affiliation is surely ready to evoke fandom with this blissful blend. Specially crafted for the cold coffee-loving cohort and the Ragers, the flavor is available in the attractive and elegant Keventers glass bottled segments of regular and large. The regular coffee is perfect for on-the-go caffeine gratification, while the large bottle is the perfect grab for a long and tiring day when you want to experience the creamily divine caffeine slide gracefully through your taste buds. The regular bottle costs INR 189, while the large bottle costs INR 249.
Commenting on the collaboration, Bharat Sethi, founder and chief executive officer, Rage Coffee, said, “Rage Coffee is all about flavor experimentation, innovation, and a maverick mindset. This is the millennial outlook that we have imbibed into our ethos. However, we also understand that heritage and history have a role to play in the creation of something special. With that in mind, we have collaborated with Keventers, one of the biggest and oldest milkshake brands in India, to bring a brand-new caffeine experience. We hope to see our fans flocking out in numbers to try the Hazelnut Cold Coffee and enjoy the luscious energy of Rage Coffee and the creamy goodness of Keventers in a bottle.”
"We are thrilled to partner with one of India's leading coffee brands to create a product infused with love and warmth for our audience. As a brand, we are committed to making innovative products & with our aim to create a remarkable cold coffee experience. We believe that Rage Coffee is the perfect match! We are optimistic that the Hazelnut Cold Coffee will be a brewtiful addition to our menu", says Aman Arora, co-founder and chief marketing officer, Keventers.
Being a caffeine innovation brand, Rage Coffee has always been working towards curation of a product range that supersedes the segment in superiority and originality and has innovation in them, whether it be the caffeine-based snacking range or collaborating with brands to introduce coffee-infused products and work towards Menu engineering; Rage has always been ahead of the conventional curve. Rage Coffee is a true made-in and made-for-India brand where customers can enjoy their coffee with flavors infused in it.
Keventers is India’s iconic dairy brand with a legacy spanning over 100 years, best known for its authentic and delicious milkshakes. Being an iconic milkshake brand, its core brand values lie in celebrating its legacy of making authentic and delicious milkshakes and desserts while bringing the flavors of today to the world.
Major cities in India with Keventers outlets like Delhi-NCR, Mumbai, Pune, Ahmedabad, Vadodara, Bangalore, Kolkata, Hyderabad, Chennai, Srinagar, Dehradun, Imphal, Chandigarh, Jaipur, Guwahati, Lucknow, Bhopal, and Siliguri, among others, will be home to this dynamically engineered delectable beverage.