Samsara and Everyday Friday unveil limited-edition Pink Gin & Soda RTD

Spaceman Spirits Lab (Spaceman), the craft spirits company behind the iconic Samsara gin, has partnered with ready-to-drink (RTD) innovator Everyday Friday to launch a limited-edition Samsara Pink Gin & Soda.

Crafted in Goa, this 300 ml bottle (7 per cent ABV) combines Samsara’s signature tasting notes of Wild Rose, Summer Berries, and Hibiscus. Designed for today’s modern drinker, it offers a light, crisp, low-calorie, and flavour-rich experience. The launch reflects the shared ethos of both brands: “When craftsmanship meets rebellion”— Samsara’s botanical precision meets Everyday Friday’s youthful energy.

According to International Wine and Spirits Record, India’s RTD market is projected to grow from USD 3.6 billion in 2023 to USD 6.1 billion by 2032, with bottled RTD cocktails expected to triple by 2030. Samsara’s entry into the category taps into growing demand for premium, convenient, and flavour-forward alcoholic beverages.

Samsara is known for its elegant blends, including the Jaipur-inspired pink gin “The City of Pink,” and is available across multiple Indian states as well as in Canada, Singapore, UAE, Bahrain, Nepal, and Oman.

Leading Indian-Made Foreign Liquor manufacturer, Tilaknagar Industries Limited (TI) has recently raised its stake in Spaceman to 21.36 per cent with a follow-on ₹10.66 crore investment to fuel growth and portfolio expansion.

Founded in 2024, Everyday Friday has quickly become a Gen Z favourite with flavor-led vodka sodas stocked in 225+ outlets in Goa and an expanding footprint in Bengaluru. Its branding encourages consumers to “celebrate every day like it’s Friday.”

Aditya Aggarwal, Founder of Spaceman Spirits Lab said, “This collaboration is a natural evolution for us and cements our position as a market leader in Indian craft gin. We’re meeting the modern consumer where they are—without compromising on craft.”

“With Samsara, we’re raising the RTD bar,” added Siddharth Bapna, founder of Everyday Friday. “It’s not just a product—it’s a movement.”

The gin RTD is now available in Goa and Bengaluru at ₹150 for a 300 ml can, with a wider rollout to follow soon.