Sid’s Farm, a D2C dairy brand based in Telangana, has announced the launch of “A2 Desi Cow Ghee” for its customers ahead of the jubilant occasion of India’s Republic Day. Sid’s Farm launched its A2 Desi Cow Milk last August and received a remarkable consumer response with 400+ pre-booking, which accounted for more than 350 liters of milk in the first six hours of pre-booking. This euphoric trend paved the path for the launch of the A2 Desi Cow Ghee, which will be available at a competitive price of Rs.999 for 350 gm of ghee. Sid’s Farm is a much-loved brand, which is available in stores around Hyderabad and through e-Commerce sites in Bengaluru, serving milk and regular-use dairy products like paneer, curd, ghee, and butter. Sid’s Farm’s unique offering allows customers to choose from cow and buffalo milk and dairy products depending upon their preference.
Shredding of the myths related to weight gain and cholesterol around the consumption of ghee in the recent past by medical professionals as well as nutritionists and celebrities has boosted the popularity of ghee, especially the A2 Desi cow variant, among common households of India. Ghee has many nutritionally beneficial properties as it is rich in linoleic acid, which is known to aid in weight loss as per studies, improve digestion, and reduce stress and chances of cancer.
Elated at the launch of A2 Desi Cow Ghee, Kishore Indukuri, founder and managing director, Sid’s Farm, said, “Launching the A2 Desi Cow Ghee was an organic step for Sid’s Farm, post the unprecedented response at the launch of the A2 Desi Cow Milk. Ghee is a must-have component in the Indian kitchen, our grandmothers used to shower love on us by pouring dollops of ghee into the dishes prepared at home. Since childhood, every Indian has certainly heard about the benefits of ghee, for digestion, strength, and vitality of health”. He further adds, “The Indian consumer today is more aware of the benefits of ghee consumption and there is a steep in demand for good quality premium ghee. Thus we are stepping in to deliver premium quality unadulterated real A2 Desi Cow Ghee at their doorstep”.
The ‘National Milk Safety and Quality Survey 2018’ found harmful contaminants, such as aflatoxin-M1, antibiotics, and pesticides in major milk brands. Even FSSAI revealed that only 62.3% of milk sold meets the standard, which is far below the global average. Causing some stirs in the D2C organic ghee market, Sid’s Farm offers consumers the exceptional opportunity to choose one of the best available brands in this regard, which are produced through an evolved tech-based approach. The A2 Desi Cow Ghee will be available through their app in Hyderabad at the primary stage and will expand to stores and also to Bengaluru at a later stage.