Sid's Farm, a premium D2C dairy brand based in Telangana, announced the launch of its new salted butter range, which includes- Cow Butter and Buffalo Butter. This product will be available in Hyderabad and Bengaluru markets, where it will be distributed through the direct-to-consumer channel from 1 August 2023.
The new butter range, which boasts no antibiotics, no preservatives and no hormones, comes in attractive 100g boxes for easy application.
Speaking about the new product, Dr. Kishore Indukuri, founder of Sid's Farm, said, "As we aim to create a range of pure and unadulterated milk and milk products, it was a natural next step for us to add great tasting, traditionally made, salted butter to our basket. Our butter range is churned from absolutely pure cow and buffalo milk, giving it the amazing taste and assurance of good health."
He added, "Packed with the goodness of nature, our range of Cow Butter and Buffalo Butter is directed to enhance the diverse flavors of rich Indian cuisines. Our sustainably sourced milk stands true to our commitment to providing pure and unadulterated milk products to our customers who care about the quality of food they eat."
Sid's Farm has been promoting pure, healthy adulterant-free milk and milk products since its inception in 2016. The company adheres to stringent norms and test processes to ensure the highest quality of milk and dairy products. Each batch of milk undergoes several tests to eliminate the presence of urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and three classes of antibiotics, among other things, to address the chances of any adulteration at a micro level. Their state-of-the-art lab conducts more than 6,500 daily tests to ensure that real adulterant-free milk and dairy products are supplied to their customers.
At Sid's Farm, milk testing starts from the procurement stage itself. Each can of milk goes through four stringent levels of testing to ensure and deliver dairy products with zero preservatives, additives, antibiotics, hormones, or any other adulterants. Each packet of milk product produced by Sid's Farm has to clear every test before it reaches the end consumer anywhere to unveil the pure nourishment and goodness of Mother Nature.