Sunpure forays into the mustard oil segment

Sunpure, South India’s largest edible oil brand, announced the expansion of its product portfolio with the launch of Sunpure Mustard Oil. The physically pressed oil is chemical-free and processed at low temperatures to retain its natural nutritional and antioxidant properties. 

MK Agrotech, Sunpure’s Karnataka-based parent organization, plans to set up an edible oil refinery in Mumbai to cater to its growing pan-India consumer base. The newly-launched Mustard Oil segment is expected to clock Rs 25 crores in revenues in FY 2023-’24. 

Speaking about the launch of Sunpure Mustard Oil, Mannan Khan, director, MK Agrotech, said, “As the world’s largest consumer and importer of edible oils, with a demand of about 23 million tones annually, India is a powerful market with remarkable opportunities. Traditional edible oils such as soybean, palm, sunflower, and mustard oil remain the mainstay, even as newer choices are being explored in Indian households. Sunpure Mustard Oil is rich in monounsaturated fatty acids (MUFA) and polyunsaturated fatty acids (PUFA), including OMEGA 3 and OMEGA 6, making it a healthy choice for all.”

MUFA and PUFA are healthy fats that promote good health, lower blood cholesterol levels, reduce the risk of heart diseases, and help manage body weight, among other benefits. With a steady increase in investments in research and development, there has been a substantial improvement in the quality and nutritional value of edible oils available in India. 

Gokaran Singh Pawar, national sales head, MK Agrotech, said, “At Sunpure, our team has worked very hard for over five months to identify the market requirements, source the best quality raw materials, and ensure a smooth manufacturing process in our state-of-the-art production facility for our latest Mustard Oil offering. As an ISO 22000:2018 certified company, we have stringent quality checks in place to guarantee that all our products adhere to the highest hygiene and safety standards.”

Sunpure has the distinction of being India’s first chemical-free, processed, and physically refined oil with government-patented technology. Sunpure has made a conscious decision to prioritize the health and well-being of consumers. Sunpure Oil is free from harmful chemicals and is also enriched with Vitamins A, D, and E. The biggest USP is its purity, powered by the best of technology and tradition. 

Recently, Sunpure also acquired Riso, a leading edible oil brand from Maharashtra, in a bid to further strengthen its presence in key markets. In FY 2022-‘23, Sunpure registered 15% growth while expanding its footprints across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu. 

Currently, Sunpure range of products includes Sunpure Sunflower oil, Sunpure Filtered Groundnut Oil, Sunpure Refined Groundnut Oil, Sunpure Rice Bran Health, Sunpure Palmpure (imported refined palmolein oil), Sunpure Sugar (refined via a sulphur-free process), Sunpure Vanaspati, Sunpure swaad (whole wheat atta produced using Swiss technology), Sunpure Red Chilli Powder, Sunpure Turmeric Powder and Sunpure Coriander Powder.