Supreem Pharmaceuticals Mysore announced the launch of Supreem Super Foods, a healthy superfoods brand introduced in the Delhi NCR Region. The brand unveiled 30 products under the brand names of Normalife and Normahealth verticals in the presence of Shobha, head – marketing & product, Supreem Super Foods.
The brand launched in Bengaluru in November 2021, along with National Modern Trade Outlets and eCommerce, have witnessed tremendous growth since then. They are present across General Retail in Bangalore and all most FMCG Modern Trade outlets across the country.
Speaking at the launch in Delhi, Shobha, head – marketing & product, Supreem Super Foods, said, "Supreem Pharma is entering the superfoods market to enhance healthy living by addressing the gap in dietary intake. The company has done extensive research in food science and has created solutions to close the gap. We have also invested in a Delhi warehouse that will serve the entire North Indian market."
"We hope to be present across 10,000 plus stores in the Delhi NCR region by the end of this financial year in the select general trade, all FMCG modern trade & all pharma modern trade outlets. We plan to reach 500,000/- households in Delhi NCR through product sampling activities before the end of the current financial year," she adds.
"We have planned for SIS, EBO, and Supreem Superfood Neighborhood stores in the Delhi NCR region, which will also be an integral channel for our brand. We will cater to the FMCG segment and pharma segment with our two verticals of products (Normalife & Normahealth). We are looking at around 1300 plus stores within these three channels in the Delhi NCR region."
Supreem Pharmaceuticals Mysore in the B2B business achieved a turnover of Rs 68 Crores last financial year. The CAGR has been over 20% turnover and profitability over the last 5 years. This financial year with the launch of the consumer products division Supreem Super Foods, the company hopes to achieve a combined turnover of around Rs 90 to100 Crores. Supreem Pharmaceuticals is investing over Rs 25 Crores over the next five years to build the Consumer business to achieve a CAGR of over 30% to reach a combined turnover of Rs 250+ Crores, with both the divisions giving an approximately equal share to the business and consumer business.
There can be no substitute for superfoods. Supreem Super Foods is on a mission to raise the bar for healthy living by combining innovation, experience, and vision. It has developed and is further researching smart, sustainable Superfoods. These highly researched products will enhance our diet and help people realize their full potential. Living Healthy is essential and this can be ensured by optimal physical, mental, and healthy food habits,
Supreem Super Foods aims to expand its product range by the end of this financial year to over 100 products by the end of the current financial year. The brand also has a team of 30 employees in place for the Delhi NCR region.