The Health Factory expands its ‘Zero Maida' range

New SKUs to drive 2x revenue growth, contributing 15% to overall sales
The Health Factory expands its ‘Zero Maida' range
Photo - The Health Factory

The Health Factory, a renowned FMCG Food products manufacturer in India, has announced the expansion of its Zero Maida Range product portfolio with the launch of four news products. Dedicated to empowering consumers with nutritious options, The Health Factory’s latest offering reaffirms its commitment to delivering products that prioritize health without compromising on taste and quality.

To make breakfast and healthy snacking even more convenient for consumers, straight from the oven, the newly launched range is available in four key variants – Zero Maida Protein Bread, Zero Maida Pizza Base, Zero Maida Burger Bun, Zero Maida Milk Bread.

These additions mark a significant milestone in The Health Factory's mission to promote healthier dietary choices. Maida, a refined form of wheat flour often found in processed foods, has long been criticized for its adverse health effects. By providing maida-free alternatives, The Health Factory aims to help consumers achieve their wellness goals while enjoying their favorite foods guilt-free.

Commenting on the occasion, Vinay Maheshwari, chief executive officer, said, "At The Health Factory, we have been aggressively expanding our manifesto, portfolio, and operations this fiscal based on our research market and the demand of zero maida products and other baked goods. Based on this, we decided to expand the Zero Maida Range to match the changing demand of new-age consumers. With our new range of healthy products, we will be catering to the needs of every age group.

Whether it's our Zero Maida Milk Bread for the kids and youngsters or Zero Maida Protein Bread for those who are looking for a perfect daily source of nutrition, we have something for everyone. We are expecting 2x in revenue growth after the introduction of the new SKUs as we are aggressively marketing for it. This new product is expected to contribute up to 15% of the overall revenue." -

In addition to being maida-free, The Health Factory's new products are free of artificial additives, preservatives, and trans fats, making them an ideal choice for individuals seeking clean label options. By harnessing the power of natural ingredients and innovative food technologies, The Health Factory continues to redefine the landscape of healthy, guilt-free eating.

The Health Factory's new Zero Maida products are now available on Blinkit, Swiggy Instamart, Zepto in Mumbai, Pune, Delhi NCR, Bangalore, Chennai and Hyderabad across general and modern trade stores.

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