Tic Tac rolls out two new flavors Strawberry and Jeera-Black Salt

Tic Tac rolls out two new flavors to drive local relevance
Tic Tac rolls out two new flavors to drive local relevancePhoto - Ferrero India

Tic Tac, the confectionery brand of Ferrero India, one of the world’s leading manufacturers of sweet-packaged products, has announced the nationwide launch of two of its latest flavors, Tic Tac Strawberry pills in the core, and Jeera-Black Salt pills from the Tic Tac Seeds range.

These unique flavors are set to redefine the way Indians savor mint, the sweet, refreshing taste of strawberries, and the exotic depth of the traditional Indian flavor Jeera-black salt. These new flavors have a refreshing taste profile, with minty freshness and mild sweetness.

Based on Tic Tac's consumer insights, Strawberry ranks as one of the most popular flavors within the fruit category. At the same time, Jeera-Black Salt is the preferred flavor among Indian consumers in the mouth freshener category. Responding to a longstanding demand, Tic Tac introduced these innovative flavors to cater to the sweet and savory mouth freshener markets, perfect for post-meals, after-workouts, and on-the-go moments.

The Jeera-Black Salt variant is the product of extensive research and development at our R&D lab in Baramati, Pune. This harmonious blend of aromatic jeera and distinctive black salt is launched exclusively for the Indian market, thus capturing the essence of Indian culinary traditions and delighting the Indian taste buds.

Packaged in a pocket-sized pack, Tic Tac Strawberry in the core and Jeera-Black Salt from the Tic Tac Seeds range are designed for convenience and sharing with friends. Tic Tac will now be available and displayed in the iconic Tic Tac refill jar design, known for its distinctive appearance and reusability.

"At Tic Tac, we continue to delight consumers with a wide range of unique taste experiences. Tic Tac's delectable flavors Strawberry in core and Jeera-Black Salt from the Tic Tac Seeds range are proudly crafted in India, offering a unique blend of bold and complex flavors while maintaining local relevance," said Zoher Kapuswala, marketing head, Pills & Gums, Ferrero India.

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