To Be Honest introduces Mix Veggie Chips

India’s healthy snacks market is expanding at an unprecedented pace, driven by increasing awareness of lifestyle diseases, rising health consciousness, and a growing demand for foods and snacks that align with consumers’ wellness goals. According to estimates, the India Healthy Snacks Market is projected to reach USD 4.95 billion by FY2032, growing at a CAGR of 8.03% from FY2025 to FY2032.  In line with this dynamic growth, an ambitious goal to revolutionize healthy snacking in the country, India’s leading D2C (direct-to-consumer) brand, To Be Honest from Ghodawat Consumer Limited (GCL), has launched Mix Veggie Chips. GCL is the FMCG arm of the Sanjay Ghodawat Group. This innovative new product brings together the natural richness, colors, and flavors of five different vegetables in a single pack, promising an authentic, guilt-free snacking experience for consumers who refuse to compromise on taste or health.

TBH Mix Veggie Chips are crafted with vacuum-cooked golden sweet potato, purple sweet potato, ripe jackfruit, beetroot, and okra, and lightly seasoned with pure rock salt. With no palm oil, 40% less fat, and over 90% of nutrients retained from raw vegetables, the product stands out as a true testament to GCL’s dedication to innovation and wellness.

Salloni Ghodawat, CEO, Ghodawat Consumer (GCL), said, “At GCL, our mission has always been to empower consumers to make healthier choices without sacrificing on taste. The launch of TBH Mix Veggie Chips is a celebration of nature’s diversity and our commitment to honest, nutritious snacking. We believe that healthy eating should be enjoyable and accessible to all, and this product is a step forward in redefining guilt-free munching for India’s new-age consumers.”

The new Mix Veggie Chips (MRP: INR 135 for 60g) join TBH’s growing line-up of wholesome snacks made from 100% real fruits & veggies, with no artificial additives. GCL’s relentless focus on product innovation, customer-centricity, and quality has helped TBH carve out a distinctive identity in India’s fast-evolving FMCG landscape. With the launch of Mix Veggie Chips, GCL reaffirms its commitment to delivering delicious, health-forward snacks that cater to the modern Indian consumer, making every munch a reason to celebrate.

This launch will further boost TBH’s ambitious target to achieve INR 50 Crore in revenue by 2028. Since acquiring TBH in 2023, GCL has accelerated the brand’s market reach, expanded its product portfolio, and strengthened distribution across 30 cities in India and 13 international markets. TBH snacks are now available both online (Blinkit, Swiggy Instamart) and offline at leading retailers such as Nature’s Basket and MagSon.