Two Brothers Organic Farms introduces high-protein nutrition to everyday rotis with Khapli Atta

At a time when protein intake in Indian diets continues to fall short across age groups, Two Brothers Organic Farms has introduced Khapli Protein Atta, bringing high-quality protein into the most consistently consumed meal format: the everyday roti.

From growing children and fitness-conscious individuals to working professionals and older adults, protein remains essential for overall health. Yet, for many Indian households, daily intake is either insufficient or dependent on processed supplements and alternatives.

Research by organisations such as the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), the International Food Policy Research Institute (IFPRI) and the Centre for Economic and Social Studies (CESS) indicates that a majority of households in India’s semi-arid regions consume less protein than recommended.

Addressing this gap, the Khapli Protein Atta delivers approximately 22 grams of protein in just four rotis, meeting nearly 40% of the daily protein requirement for an average adult weighing 70 kilograms. By integrating enhanced nutrition into a staple food, the product enables families to improve protein consumption without changing their eating habits.

The atta is made using Khapli wheat (Emmer), an ancient grain valued for its nutritional profile and digestibility. The formulation consists of 72% Emmer Wheat Grain and 28% other grains and soy protein, creating a balanced blend of traditional and functional nutrition.

The ingredient mix includes Emmer Wheat Grain, Soy Flour, Bengal Gram, Soy Protein Isolate, and Finger Millet. Naturally lower in gluten (up to 50% less than conventional wheat) and high in fibre, the atta supports easier digestion and sustained energy release. Delivering a 3-in-1 advantage - high protein, low gluten, and high fibre.

Commenting on the launch, Satyajit Hange, Co-founder & Farmer, Two Brothers Organic Farms, said, “Today, we’re seeing protein being added to everything, often through highly processed ingredients. For us, the focus was on improving everyday food. Roti is a constant across Indian homes, and by improving what goes into it, we can help people increase their protein intake without changing their habits”

Ajinkya Hange, Co-founder & Farmer, added, “Khapli has always been at the heart of our farming philosophy because of its resilience and nutritional value. With this product, we’ve combined the benefits of indigenous grains with a practical approach to today’s protein needs, creating something that is both rooted and relevant.”

The launch reflects Two Brothers Organic Farms’ approach to building everyday foods that are both rooted in traditional grains and relevant to modern nutritional needs. By combining indigenous ingredients like Khapli with a functional nutritional lens, the brand continues to create products that fit seamlessly into Indian diets.

The Khapli Protein Atta will be priced at INR 265 for 1Kg and can initially be purchased via the brand’s domestic website and Amazon, with quick commerce availability planned in the coming month. It will also soon be available across select offline and gourmet retail stores.

With this addition, Two Brothers Organic Farms strengthens its range of everyday staples while staying true to its conscious, farmer-first approach.